Creating a happy, healthy online population

Our Widening Digital Participation programme with NHS England (2013 – 2016) was a monumental endeavour for Good Things Foundation, which, at the end of three years, produced some impressive outcomes. We beat our targets to reach 387,470 people with messages on digital health literacy and we trained 221,941 people to improve their digital health skills; through dedicated research we discovered so much about how the internet can benefit individuals in terms of managing their health and wellbeing; and we had the opportunity to develop innovative approaches through our pathfinder centres.

Since the project ended, we’ve been itching to do more in this field and that’s why I’m so happy that we’ve been awarded funding from NHS Digital for a second phase.

So will it be more of the same? The answer is no. This time we’ll be taking a different approach. We’re still looking to help socially disadvantaged people to improve their digital health skills, but this time it will be more focussed – we’ll be recruiting 20 ‘pathfinder’ centres over three years. These pathfinders will gather insight and design services, resources and communications that can be used across England to support the NHS’s drive for a digitally activated population, looking at the needs of people with different circumstances and healthcare requirements have, and tailor approaches to digital inclusion to suit them

I see it as embedding digital health literacy in the health sector, rather than embedding health into the digital inclusion sector.

In the first phase of the programme this pathfinder approach was something that really stood out and helped us to reach those who are most excluded – the hard-to-reach fruit from the top of the tree. Successful approaches were developed, adapted and tested – such as Age UK South Tyneside’s work with those suffering from dementia – to engage people from these target audiences.

This time around we will be looking to engage with specific groups – people who fall within one of the six clinical priority areas identified in the NHS’s Five Year Forward View and those people who fall into ‘furthest first’ groups, based on Good Things’ own research and data about the most digitally excluded groups. We will be asking pathfinders to identify an audience at which to target their intervention – this could be people with dementia, diabetes, poor mental health; they could be from different ethnic groups, it could be older people or it could be the unemployed, to name a few.

Of the people helped in the first phase of the programme 82% fall into at least one category of social exclusion, 60% are in receipt of means-tested benefits, 44% are disabled; 34% are unemployed; 19% are aged 60 or over and 16% are from Black, Asian, and minority ethnic (BAME) groups. When we look at our latest Digital Nation infographic, of the 12.6 million people who make up the offline population, 57% are aged 65 or over, 31% earn less than £9.5K per annum, 28% are unemployed and 26% are based in a rural location. These stats paint a very bleak but honest picture of the state of digital and social exclusion and the correlation with digital health skills in the UK. It’s so important for us to reach these people.

There were so many success stories from Phase One and I’m hoping we can gather even more in Phase Two, because this is about the people, after all. From Ken Brown, who used the internet to research his wife Val’s eating habits after she was diagnosed with dementia and lost her appetite, to 2 Millionth Learner Award winner Bertram Henry who got his life back on track by learning about computers and the internet after suffering a breakdown.

Bertram

Bertram Henry receiving his Learning for Health award at the 2 Million Learner Awards in February

One of the Widening Digital Participation programme’s aims is to relieve pressure on NHS services and save the NHS money by encouraging people to do more independently – book Doctor’s appointments, order repeat prescriptions, look up symptoms to learn more about their conditions – but the great thing about it is that it helps people to become more confident and improve their lives. In phase one of the project, so many outcomes demonstrated these benefits to individuals. Here are a few key stats:

  • 52% of project beneficiaries strongly agreed or agreed that they feel less isolated or lonely as a result of learning digital skills.
  • 72% agreed that learning digital skills had improved their general self-confidence.
  • 51% said they used the internet to explore ways to improve mental health and wellbeing (eg. strategies for managing stress).

In Phase Two, we will make a significant impact to the number of people who are excluded from using digital as part of their healthcare. Our aim is to use the materials and insights developed by the pathfinders to engage 280,000 people in digital health literacy – each pathfinder will work with a small group of 50 to carry out in-depth user-research, user-testing and co-design to make sure the activities they are piloting meet the specified outcomes.

Organisationally, Good Things Foundation is really looking forward to working closely with NHS Digital on the project. We pride ourselves on being an open, flexible and collaborative organisation in all of our work and we firmly believe that this second phase of the project will not only change the lives of the thousands of people supported through it, but will change the landscape of digital inclusion in healthcare for many years to come.

The Digital Garage – not just for mechanics

Self employment is on the rise in the UK. According to recent research released by the Resolution Foundation, there are nearly 5 million self-employed workers in the UK today, with this rise in numbers contributing to almost half of the country’s growth in employment. Looking at this research, it’s clear there are many problems facing people who work for themselves, everything from employment rights and protection to lack of pension pots. I’m not saying there is a digital solution to these problems, far from it. But when I was reading about this new research it did get me thinking about the importance of digital for the UK’s 5 million self-employed people and how our The Digital Garage project with Google is helping us to reach them.

It was a pleasure for me to meet Dawn Shotton earlier in February when we hosted the 2 Millionth Learner Awards where Dawn was the winner of the Learning for my Business category. After 25 years working for the NHS, Dawn was determined to establish her own business as a freelance dietician. But Dawn only had very basic digital skills and struggled to establish the online presence her new business would need.

Thanks to the training she received at Online Centre Destinations@Saltburn – using Learn My Way at first then moving on to use The Digital Garage business resources – Dawn’s website is now stylish and professional, she has active social media channels, she’s taken on staff and volunteers and she has clients from across the globe – and she hasn’t looked back since.

Last year, we partnered with Google to bring the Digital Garage programme to the Online Centres Network and the people in their communities. From July 2016 to July 2017, we have committed to helping 10,000 people to improve their digital skills and their digital business skills.

We’re delivering this through 100 community organisations within the Online Centres Network, focussing particularly on small businesses, sole traders and people setting up businesses, supporting them to make the most of The Digital Garage resources.

The stats bit

Here comes the stats bit (you knew it was coming). According to Lloyds Banking Group’s UK Business Digital Index 2016, 62% of small businesses have all five Basic Digital Skills. Good news? Not totally. It means that there are 1.44m (38%) small businesses who don’t have the digital skills they need to succeed.

The Index also shows that there is a strong link between digital skills and organisational success. Nearly three in five small businesses (58%) report increased sales as one of the key advantages to using digital. This rises to 68% for start-ups.

The more digital the small business is, the more the stats paint a picture – the most digital small businesses are more than twice as likely to report increased success than the least digital (64%), with three in five of the most digital seeing a profit increase of more than 20%.

There is definitely a clear correlation here.

Whether the people we are supporting are doing something as simple as creating a business Facebook page or something more intricate like designing their own website, The Digital Garage is an essential resource, and I’m so happy that we’re running this project with them.

You can see updates here as the project continues and read our case studies too.



Go digital and go global

Yesterday, I attended a roundtable event, hosted by The New Statesman in association with Lloyds Banking Group, called SME Insights: Go Digital, Go Global. The purpose of the discussion was to explore how British businesses – SMEs in particular – can capitalise on overseas trading opportunities, especially with the looming prospect of Brexit.

I was very keen to attend because I think through Good Things Foundation projects involving SMEs and digital skills, such as our Digital Garage project with Google and our rural project with Prince’s Countryside Fund, we have a lot of insight to offer.

There were two discussion points that I was keen to capitalise on:

  • How critical is digital literacy to UK’s overall global competitive edge?
  • How do we motivate businesses to change their digital capability?

When we talk about digital innovation for SMEs, we need to recognise that there is a broad continuum. (Of course) not all SMEs are the same. Almost half don’t have a website so are very immature digitally, and others are digital first companies or what Nick Williams at Lloyds calls “born digital” small businesses.

This SME digital skills continuum looks a bit like this:

DIGITALLY IMMATURE (don’t have skills, confidence or awareness)

  • According to the Lloyds Digital Index, 1.4 million SMEs (38%) lack one or more of the basic digital skills
  • 49% of small businesses don’t have a website (Lloyds Digital Index)
  • 78% of sole traders invest no money in digital skills (Lloyds Digital Index).
DIGITALLY AWARE (have a website, have some skills)

  • Over half of small businesses (55%) accept payments online (Lloyds Digital Index).
DIGITALLY MATURE (have a website, use social media, staff are confident using digital technology)

  • 50% of sole traders have all five basic digital skills (Lloyds)
  • The most digital SMEs are more than twice as likely to report an increase in turnover that the least digital (64%) (Lloyds)
  • There is a growing emergence of social media as a key platform for small businesses to reach potential customers.
    • It’s an easier cheaper way to keep in touch with their customers with 38% reporting using social media to communicate with customers in 2016. This is up by 11% on the previous year.
DIGITALLY INNOVATIVE (either “born digital” or who have evolved to develop digital products or services for their customers)

Digital maturity and digital innovation can be demonstrated in a number of ways:

  • 58% of small businesses say increased sales is one of the advantages to using digital.
  • There was a lot of love in the room for The Cambridge Satchel Company and their global growth story.
  • 65% state that they use technology to cut their costs and increase efficiency.
  • And there’s the digital sector companies selling games online globally, or disrupting through digital.

There are two key points here:

  • You are much more likely to be digitally innovative if you have a team that understands and uses digital technology.
  • Digital innovation doesn’t always have to be complex or new – it’s really about doing things better. We also talked about charities, so one example of this digital innovation is where really simple tools connect people better. Take Streetlink, a very simple online referral service that enables people to report rough sleepers so that Streetlink can then alert local referral services and provide you with an update on progress.

Motivating Businesses to change their digital capability

The risks of not innovating are much greater. I told the roundtable that many customers expect to engage digitally and by not engaging them and not embedding digital within all aspects of service delivery, it’s much harder to reach them.

Innovation and frontline delivery have become two sides of the same coin; the challenge for small businesses is to continually consider how they can improve service delivery and embed digital technology in their strategies, and the challenge for us and other organisations like Lloyds Banking Group, is to make sure we’re finding ways to help them do that.

Going Global

Lloyds has got a great portal to take the pain out of exploring overseas market – their international trade portal.

Good Things ourselves is an SME and we’re now in the foothills of going global. We know first hand some of those barriers, but also we know that without digital we wouldn’t be doing it – making contacts via Twitter and email, and developing contacts via Skype, is clearly a very low risk and low investment way of starting out. There are still 4bn people who have never used the internet, many of whom are also extremely socially excluded, so there’s a big world out there. I’m hoping we’ll be able to support a small proportion of them to thrive in the digital world we all enjoy.

A #UKDigitalStrategy for Everyone

As someone who has been campaigning for digital inclusion for more than 15 years, a Government Digital Strategy which starts with an ambition to “close the divide – to ensure that everyone is able to access and use the digital services that could help them manage their lives, progress at work, improve their health and wellbeing, and connect to friends and family” bodes well.

I have long argued that we need to be bolder and more ambitious if we are to become a truly digital nation and digital economy, outstripping the likes of Singapore, Finland, Sweden and Norway – and critically, if we are to create a fairer and more inclusive society by giving everyone the opportunity to enjoy the benefits of digital technology.

So, does the detail of the Strategy match up to the ambition?

the-launch

Karen Bradley MP at the launch this morning

 

At the launch of the Digital Strategy this morning, I was heartened to hear Karen Bradley MP, Secretary of State for Culture Media & Sport, commit to digital skills and digital inclusion as one of the seven central tenets of the Strategy.

The plan for digital skills and inclusion focuses on three themes:

  • Digital capability for all
  • Digital skills for the digital economy
  • Working together

In summary:

  1. Digital Capability for All

Government will:

  • Undertake a feasibility study on viability of using outcome commissioning frameworks such as Social Impact Bonds or payment by results, to tackle digital exclusion
  • Develop the role of libraries as ‘go to’ providers of digital access in partnership with Good Things Foundation and other national partners
  • Use the Council for Digital Inclusion to increase collaboration
  • Invest £1.1m through NHS on projects to support digital inclusion.
  1. Digital Skills for digital economy.

Government will:

  • Continue to invest in CPD for teachers
  • Support Raspberry Pi and the National Citizen Service to pilot inclusion of digital skills and careers in NCS programmes
  • Embed digital skills in technical education for young people
  • Implement a new entitlement to free digital skills training, as part of the publicly-funded adult education offer, ensuring a commitment to lifelong learning of digital skills
  • Fund Ada, the National College for Digital Skills, to develop an online learning platform to help develop coding skills
  • Develop a common digital skills language to help industry articulate the digital skills they are seeking in a widely understood way
  • Develop the Tech Talent Charter to ensure a more diverse tech workforce
  • Develop a Cyber Security Skills Strategy.
  1. Working together: a more collaborative, coordinated and targeted approach to digital skills

Government will:

  • Create a Digital Skills Partnership to examine options for improving the coherence of digital skills provision eg. by setting ambitions for increasing the types of training on offer and agreeing how it can be targeted where it is needed most.

Across other areas of the Strategy, I’m pleased to see that the government is committed to encouraging innovation in digital for social good, and investing in better digital skills for businesses.

Recognition of the cross-sector partnerships, which are so essential to the digital inclusion sector, is welcomed, including the significant new pledges by businesses such as Lloyds Banking Group – which has pledged to train 2,500,000 individuals, SMES and charities in digital skills – and Google – which will launch a Summer of Skills programme in coastal towns alongside its existing digital skills programme – with whom we’re already working to support digitally excluded people.

This is a comprehensive basket of measures which goes further than any other Digital Strategy in recent years in tackling digital exclusion and lack of digital skills. I welcome the bold ambition, and it feels like we’re at the tipping point of committing to a 100% digitally included nation.

As a member of the Council of Digital Inclusion, there are a few points which I’ll be picking up over the coming weeks:

  • Firstly, don’t forget the important role of the third sector in becoming a digital nation. Libraries are vital places for digital support, and commitments from the private sector are essential, but there are thousands of community and VCS organisations providing support for digital skills – often with no public funding – without whom this country cannot achieve its digital ambitions.
  • Ensure there is flexibility in the application of the universal entitlement to free digital skills for adults to include both those who want a qualification, and those who want to gain basic digital skills but don’t necessarily need a qualification, and also to make sure we get some innovation into the sector.
  • Embed digital skills in the work of Jobcentres, so that jobseekers have a much clearer route to gaining digital skills and applying for Universal Credit. This could be a key focus for the new Digital Skills Partnership, which will play a crucial role in helping people to access digitally-focused jobs at a local level. I spoke about this at the DWP Select Committee late last year.
  • On looking at new financing models for tackling digital exclusion, I’ve talked to a number of experts about Social Impact Bonds (SIBs) for digital inclusion, who have advised that SIBs may well achieve the same outcomes as alternative finance models, but for more money. I look forward discussing this issue with Government colleagues.

Social mobility is an underlying theme throughout the Strategy and it is clear that the driver is a digital economy which is both ‘stronger and fairer.’ Amen to that.

I’m confident that the Digital Strategy marks the beginning of a new, more energised, and cohesive framework to close the digital divide, putting digital skills on an equal footing to English and Maths as an essential skill.

I look forward to Good Things Foundation playing our part to make this happen.