Self employment is on the rise in the UK. According to recent research released by the Resolution Foundation, there are nearly 5 million self-employed workers in the UK today, with this rise in numbers contributing to almost half of the country’s growth in employment. Looking at this research, it’s clear there are many problems facing people who work for themselves, everything from employment rights and protection to lack of pension pots. I’m not saying there is a digital solution to these problems, far from it. But when I was reading about this new research it did get me thinking about the importance of digital for the UK’s 5 million self-employed people and how our The Digital Garage project with Google is helping us to reach them.
It was a pleasure for me to meet Dawn Shotton earlier in February when we hosted the 2 Millionth Learner Awards where Dawn was the winner of the Learning for my Business category. After 25 years working for the NHS, Dawn was determined to establish her own business as a freelance dietician. But Dawn only had very basic digital skills and struggled to establish the online presence her new business would need.
Thanks to the training she received at Online Centre Destinations@Saltburn – using Learn My Way at first then moving on to use The Digital Garage business resources – Dawn’s website is now stylish and professional, she has active social media channels, she’s taken on staff and volunteers and she has clients from across the globe – and she hasn’t looked back since.
Last year, we partnered with Google to bring the Digital Garage programme to the Online Centres Network and the people in their communities. From July 2016 to July 2017, we have committed to helping 10,000 people to improve their digital skills and their digital business skills.
We’re delivering this through 100 community organisations within the Online Centres Network, focussing particularly on small businesses, sole traders and people setting up businesses, supporting them to make the most of The Digital Garage resources.
The stats bit
Here comes the stats bit (you knew it was coming). According to Lloyds Banking Group’s UK Business Digital Index 2016, 62% of small businesses have all five Basic Digital Skills. Good news? Not totally. It means that there are 1.44m (38%) small businesses who don’t have the digital skills they need to succeed.
The Index also shows that there is a strong link between digital skills and organisational success. Nearly three in five small businesses (58%) report increased sales as one of the key advantages to using digital. This rises to 68% for start-ups.
The more digital the small business is, the more the stats paint a picture – the most digital small businesses are more than twice as likely to report increased success than the least digital (64%), with three in five of the most digital seeing a profit increase of more than 20%.
There is definitely a clear correlation here.
Whether the people we are supporting are doing something as simple as creating a business Facebook page or something more intricate like designing their own website, The Digital Garage is an essential resource, and I’m so happy that we’re running this project with them.
You can see updates here as the project continues and read our case studies too.