Our annual Digital Evolution conference was yesterday, it was so great to meet old friends and to make new ones. Working with a network full of inspiring, committed and expert people is so fulfilling, and us all getting together is an amazing experience. And it’s not just digital that’s evolving – yesterday I announced a new name and brand identity showing how Tinder Foundation and the UK online centres network are evolving too. Just in case you missed it, I announced a new name and logo for both and two sparkly new websites to accompany them: say hello to Good Things Foundation and the Online Centres Network.
The question that has occupied us for a very long time now, is ‘how can we make good things happen with digital technology?’ It used to be our strapline when we first became Tinder Foundation and ‘doing good things’ has always been at the heart of what we do. Whether that’s helping the 12.6 million people who lack basic digital skills in the UK to find work, become healthier or just to stay in touch with family and friends more easily. We like to think that these skills, to them, are ‘good things’.
As time has passed, the words ‘good things’ just seem to keep cropping up again and again. For the past six years we’ve focussed on bringing digital confidence to those who can most benefit from them – growing and nurturing the Online Centres Network, building the Learn My Way platform and supporting over 2 million people to take their first steps with digital.
The landscape we’ve been working in has been rapidly changing and we’re talking to more partners, and extending our work to focus, not just on digital skills and inclusion, but more broadly on the impact that technology can have on solving some of the challenges that disadvantaged people face in the UK today – and across the rest of the world.
We’ve grown and built our own skills and capacity. We can see the huge potential to address some of the key social inclusion challenges we face, seeking out the hardest to reach and leveraging digital tools to make good things happen for those who need it most.
Gradually, it became clear that we needed to find a new name to better reflect what we do and to bring the Online Centres Network even closer to us. When we sat down and had a good think about what our name could be, those two words that kept cropping up, cropped up again. And we knew we’d found what we’d been looking for. So we chose Good Things Foundation.
What our new name means
This new name reflects our strategy, our ambition to use digital to address some of the most pressing social challenges we’re facing, working together with partners to help make good things happen – to change the lives of millions of people.
Focussing on the future, we’ve rebadged and repositioned the UK online centres network, as the Online Centres Network, so we can focus on the huge impact that these grassroots organisations can have working together with each other, and with the communities that support them.
Of course, we’ll still be providing the same support as ever to the Online Centres Network, including accurate data and MI, high quality training, support and resources, and the chance to take part in national programmes, campaigns and initiatives that have a real impact. The new Online Centres website, will help us to do this even more effectively.
From talking to members of the network, and other partners who value them so highly, it’s become clear that being part of a network is the key element in what makes the Online Centres Network so successful – sharing ambitions and challenges, and working together to achieve a common aim.
It’s the good things we can achieve together that matter and at Good Things Foundation, working together will be key to what we can achieve.
Thinking back, it has been fun at times to break the ice with “No, not that Tinder” but the confusion hasn’t always helped us to connect with everyone in the right way. We’re really excited about our new name, new brands, and our new websites. If you haven’t had a chance to look yet, please do check them out.
Now let’s move forward and work together to make even more good things happen.