The NHS spends more than half its budget on people who can’t access the internet – here’s what I’m doing to change that

On Tuesday, Professor Sir Michael Marmot released a 10-year review of his 2010 report into growing health inequalities. I’m sure we all agree with health secretary Matt Hancock that “there’s still more to do”.

Marmot’s review reveals stalling life expectancy for men and women in England since 2010. The more deprived the area, the shorter the life expectancy. The trends show that people in poorer areas spend more of their lives in ill health than those in affluent areas, and that life expectancy among women in the poorest communities in England has seen the biggest decline (on top of this, there’s a clear north-south divide). The poorest in our society will die sooner, and live longer with health-limiting conditions.

What Professor Marmot describes is shocking, and supports our own research, but is it impossible to overcome? At the Good Things Foundation, we don’t think so. In fact, our digital inclusion charity is already showing there’s a way to tackle the problem.

We know social exclusion has a strong correlation to digital exclusion, and together they exacerbate health inequality. There are almost 12 million people who lack the digital skills essential for life in the UK today, and the digitally-excluded account for half of NHS spending.

We’re already targeting these 12 million people through piloting, with the NHS’s support, 32 Digital Health Hubs across the country. These community-led hubs, which focus on the prevention of ill health, offer free support ranging from YouTube-based musical memory sessions for people with dementia, to peer-to-peer internet searching for healthy recipes. It’s a partnership model that takes health to the people, putting digital health tools in the hands of the poorest in society.

An example of someone we’ve supported is Donna Murray, who left the armed forces with poor mental health, and didn’t know where to look for support. Through her local health hub in Saltburn, she was able to find not only information about how to manage her conditions, but also an online community. “I was hopeless,” she says, “completely socially isolated. I was the biggest technophobe and couldn’t even send an email. Being able to use digital tools has given me a sense of self-worth again.” It’s not just about the tangible benefits of learning to find health advice or make a GP appointment online. It’s about the intangible benefits of taking control of one’s health.

Digital Health Hubs have already made a huge difference to the lives of so many. With more NHS investment, we can scale this model to the communities that the Marmot Review has shown so badly need it. With a record £33.9bn-a-year investment in the NHS, there should be funds to do so.

Professor Marmot said when health stops improving, society has stopped improving. We welcome his recommendation for a cross-government effort to address health inequalities – and believe it’s imperative for digital inclusion to be embedded in this effort.

Check out the original piece on the Independent website.

Do you know this is a trusted source?

Of course this is a trusted source – it’s my blog! But how did you know that this link was to be trusted? Did it take you to where you expected it to? It takes digital and critical thinking skills to come to that decision, and in the digital age these are essential.

Today is Safer Internet Day 2020, and I’m delighted to join forces with millions of people across the world to promote the safe and positive use of digital technology, together for a better internet.

SID2020I’m always raving about the benefits of the internet, and rightly so. From helping you take control of your cash to delivering better health outcomes, there are countless positives to digital. That said, participating in the online world means dealing with new kinds of risks, such as getting scammed, viewing distressing content, and the spread of disinformation.

Research published by Ofcom earlier this month shows that parents are more concerned about their children online, with 55% of the parents of 5-15 year olds believing that the benefits of their child being online outweighs the risks compared to 65% in 2015. This is perhaps unsurprising – a startling 79% of 12-15 year olds in the UK claim that they have had at least one potentially harmful experience online in the last year.

Coincidentally, I’m currently on my way down to London to give evidence to the House of Lords Democracy and Digital Technologies Committee in a session exploring one particular source of online harm – disinformation. Alongside other experts, we’ll be discussing the question: ‘Do we have the digital literacy to spot fake news?

For me, this is a really interesting question, and to answer it we need to be clear about what we mean by digital literacy. The Government’s Essential Digital Skills framework provides five categories for the skills that are essential for everyday life and work: communicating, handling information and content, problem-solving, transacting and – finally – being safe online.

So, if a central plank of digital literacy is understanding how to be safe online, and fake news is a source of online harm, then the question of whether we have the digital literacy to spot fake news is really a question about whether we are a digitally literate nation full stop.

And, unfortunately, the answer to that is no – not nearly as much as we should be. There are 11.9 million people who don’t have all of the digital skills they need for life. What makes it all the more frustrating is the overlap between digital and social exclusion. Half of the 4.1 million adults who are completely offline in the UK are from a low-income household, and 71% have no more than a secondary level education. The people who have the most to gain from the digital world are the most likely to be excluded from it.

There are always going to be online dangers just as there will always be dangers offline, and of course, we need to make sure that children and young people have the digital and critical thinking skills to keep themselves safe. Last year, Safer Internet Day reached 46% of young people aged 8-17 and 26% of parents, and this year, we’re hoping to reach millions more.

But supporting adults is just as important, especially since we can’t expect children to be able to recognise these dangers instinctively. Toddlers aren’t hardwired to look left and right before they cross the road – they need to be taught how. And in turn, we can’t expect parents to be able to teach their children how to be safe online if they have never been supported themselves.

Over in Finland, embedding digital literacy and critical thinking education into schools has been a resounding success. The Nordic nation tops the list of European countries in terms of resilience to disinformation, according to the Media Literacy Index compiled by the Open Society Institute. We need a programme like this in the UK, but not just for children. Adults need to be supported as well.

At Good Things Foundation, we know full well the importance of adult learning, and our network of thousands of hyper-local organisations empower adults throughout the country to be safe and able to engage with the online world, helping more than 3,000,000 people since 2010. These are transferable skills which go beyond the ability to access Government services online or make use of internet banking – we’re teaching them to swim in the shallow end of a pool, but we want them to be able to swim in the ocean.

If education is one side of the coin, on the other side are the Government initiatives helping to make the internet a safer place. Australia led the way by establishing the eSafety Commissioner in 2015, a national independent regulator for online safety. It’s no wonder that in a report published today, Australia ranks second in the global Child Online Safety Index.

In the UK, the Online Harms White Paper set out the government’s plan for a package of online safety measures, including the establishment of our own independent regulator. It also calls for companies to take more responsibility for their users’ safety by introducing a ‘statutory duty of care’ and a national Media Literacy Strategy for people of all ages. Our Government – and policymakers around the world – need to supercharge their plans for online safety measures and to deliver on them as soon as possible.

Everyone has a part to play in creating a better and safer internet. If you’re a parent looking for conversation starters and activities to talk to your children about use the web in a safe, responsible and respectful way, take a look here. If you feel like you could use some support being safe online, or if you know an adult who could, go along to an Online Centre for some free digital skills training. You can find your local Online Centre here.

So happy Safer Internet Day, which I will be celebrating by informing the House of Lords Democracy and Digital Technologies Committee about the importance of digital literacy. Keep an eye out for my next blog where I’ll let you know how it goes.

Better health for a divided nation. Can we fix it? Yes, we can.

In his New Year article for Conservative Home, Matt Hancock laid out his aspirations for the NHS to take a more preventative focused approach. He said: “We must invest more – and we will. But it’s not just about the money, but also improving the way the health service is run and harnessing exciting new technology.”

He went on to talk about his personal experience of dementia, and of his goal to “treat early signs of dementia, not with more drugs, but through social prescribing – making use of non-medical services to help people manage their physical and mental health.”

His ambition to help people to take more responsibility for their own health I think rests in communities, and not only with individuals. Matt Hancock speaks of creating a health system that doesn’t just rely on the NHS to fix things when they go wrong, and he says that better tech means better health and social care. 

Is this possible? Yes. Is this desirable? Yes. Can we achieve this vision? Yes, and communities have a big role to play. Can we achieve this vision and still leave almost 12 million people behind? No, we can’t. These people lack the basic digital skills they need to use this new technology to look after their health and wellbeing before they get ill, and to manage conditions they already have. 

At Good Things Foundation, we’ve been working for three years on innovative ways to bring digital health literacy and digital services to people in communities in order to achieve better health outcomes, as part of our Widening Digital Participation programme. This has led us to a new model for Digital Health Hubs. These hubs – which are up and down the country – are doing fantastic work to improve digital health literacy for people who are at risk of being left behind, as well as connecting the formal and informal health systems, giving the community a crucial role in combating health inequalities, and ensuring everyone can benefit from the digital health revolution. It’s not just about the formal parts of the health system – communities are playing a critical role, especially in prevention. 

This video showcases some of our fantastic health hubs so you can see for yourself how this model is working in action.

Widening Digital Participation hasn’t just supported people to improve their digital health literacy, but has helped us to develop an evidence-based model – local places in communities, work with local health systems, and boosting health outcomes. We’ve begun to scale our Digital Health Hubs and we hope we can scale this model further for even greater impact. 

These Health Hubs are diverse – as are their communities – but they’re all reaching people and improving people’s health. 

In Saltburn, community organisation Destinations@Saltburn has developed an informal space where they can provide holistic support to improve the wellbeing of local residents, working with a number of local partners including local GPs. And in Leeds, the library service is working to explore how digital can improve the lives of local residents, including carers and people living with Dementia, helping them to overcome barriers and  providing a broad range of support. 

In Blackburn, the central Library is offering it’s community space to support people and groups with managing their health conditions. It has been credited as a key component for increasing NHS App registrations by 40% in the area.

And in Brent, they’re co-locating with local GP services to facilitate social prescribing, helping GPs to refer patients easily to local digital support. 

We know this model saves the NHS £6 for every £1 it costs.

All of our Widening Digital Participation activity has been truly user-led (you can take a look at the co-design video we’ve also shared this week), and has demonstrated that digital empowerment is critical to driving better outcomes for patients, improving the success of public health and preventative interventions, and reducing health inequality. 

I’m ambitious about the impact these innovative Digital Health Hubs can have, and I know they have a crucial role to play in ensuring the digital divide we face in the UK doesn’t hold back the transformation of our NHS.  Inequality in our society is only widening – this has never been more clear than when looking at health outcomes. So the work these Digital Health Hubs are doing really is vital. 

Last week we heard Nicky Morgan say that one of the Government’s major priorities is to help transform communities who feel like they have not felt the benefits of the change we have seen in recent years. She said: “We need to unleash the potential of the whole country and deliver opportunity across the entire nation. And we can only truly view the digital revolution as a success if its positive forces – the jobs, the investment and the creative opportunities – are used to break down barriers, rather than to entrench them. That means ensuring all people and all businesses have the tools they need to adopt and benefit from digital technologies – the connectivity, the capability and the confidence.”

With two Members of the Government’s Cabinet supporting our call for better basic digital skills and confidence, in communities across the whole country – then let’s make sure everybody knows about the power of digital, communities, and the power of Digital Health Hubs to boost better lives for citizens and to make sure no-one gets left behind.

My Year in Review: top ten moments of 2019

It’s that time again – time to reflect on the year we’ve had at Good Things Foundation. Now, I would normally share my top five moments at the end of the year, but since it’s been such an amazing year (and yet another year of growth), I think it’s only fair to bump up the highlight reel. So here are my top ten moments of 2019:

  1. Dear Prime Minister, please can we have a 100% digitally included UK?

In the run-up to the general election, we sent out a clear message – digital inequality is holding us back as a nation. Now that the election is over, we’re looking forward to working together with the Government to make sure digital inclusion is a priority. We’ve worked with the Health Secretary, Matt Hancock, and Nicky Morgan, the Secretary of State for Digital, Culture, Media and Sport before – and we know they recognise that tackling digital exclusion should be high on the agenda. Together, we will develop big plans for #BridgingTheDigitalDivide, ensuring that the Online Centres Network is at the heart of those plans.

Genral_Election_Infographic_v6_page-0001

  1. Get Online Week 2019

With nearly 4,000 events held across the UK and more than 1,000 events across Australia, our 13th annual international campaign had to make the top ten highlights. I was lucky enough to visit a different UK centre every day – there were beginners’ classes, informal tasters, lots of Get Online Week cupcakes, and even a ‘digital disco’! A huge, huge thank you to everyone who took part and made this the most successful campaign. Keep your eyes peeled for the UK’s Get Online Week report, which will be released soon …. and of course we’ll be publishing the dates for Get Online Week 2020 really soon.

  1. ONS Online Census rehearsal 

I’m a big fan of numbers, and with the Census coming up in 2021, I’m excited. But even more exciting is that we’re working with the Office of National Statistics to deliver it. It’s going to be ‘digital first’, which makes sense in this day and age – but it does mean that digitally excluded people are going to need some support. So we’re delighted to be working with the ONS and specific centres in the Online Centres Network to ensure everyone can participate. We recently took part in a Census ‘rehearsal’ – it was a success, of course. Roll on 2021! Lots of work getting ready for that.

  1. Make It Click campaign

We’ve been doing lots of work with corporate partners this year, and our Make It Click campaign with Google.org is reaching the 7 million people who are online but only use the internet in a limited way. Helping them build their digital know-how… until it clicks! We’ve launched the Make It Click campaign in Sunderland and Portsmouth alongside Good Things Foundation’s delivery of Google Digital Garages, in those cities and in Belfast. On top of that, we’ve developed the Digital Skills Directory as part of Learn My Way where anyone can learn how to improve their digital skills for free.

  1. Power Up

It’s been another year of combining thought leadership with action, and with the support of J P Morgan, we published our Powering Up report in June. It calls on the Government to embed digital skills in major initiatives for jobs and skills, financial health, and small business support so that digital is integral, not just a ‘bolt-on’. But the report isn’t just a list of nice ideas – it has informed a pioneering £1.5 million initiative, putting the recommendations into practice. We’ve now awarded the Power Up funding to fourteen projects in England and Scotland – you can read about them here.

  1. Working as a global charity

That we’re now a global charity has to be in the top ten. It’s a bit of a pinch me moment each time I think about how we’ve achieved this in just a few years. With more than 15,000 km separating our offices in Sheffield and Sydney, I’m proud of the way the teams have worked together so well again this year. We’ve had staff visiting the offices on both sides of the world (I’m writing this from Sydney!), allowing us to share expertise and inspire each other. Plus, with a little help from digital, we recently had our first International Board Joint Committee meeting with Board members joining from nine different locations in the UK and Australia using Google Hangouts. Although we were all joining from very different time zones it was an incredibly productive meeting – looking at our next five year strategy.

  1. Getting bigger and better in Australia

Talking of the Good Things Foundation work in Australia, a couple of months ago, our Be Connected Network in Australia turned two. In that time, we’ve engaged 250,000 people in digital skills programmes and seen how many of them have gone on to be happier, healthier and better off by being online. In October we published this infographic. We were thrilled to have 2,700 local community partners – now, just before Christmas we’re just six orgs short to getting to 3,000 Network Partners. To have achieved all of this in just over two years is quite remarkable, and it would never have been possible without our talented and committed staff in Australia or our brilliant network partners. 

be-connected.png

  1. Future.now

After a successful year of cross-sector collaboration, we’re ambitious for more organisations to follow suit. Enter future.now – a brand new coalition of companies, public sector organisations and charities, the brainchild of the former Lord Mayor of the City of London, Peter Estlin. Good Things Foundation is one of the founding board members of this industry-led attempt to boost the UK’s digital skills, and you can join the coalition here! Plus, our Chair, Liz Williams MBE (who received her well-deserved honours from the Queen for services to digital inclusion and social mobility last month) has just been appointed as CEO. Congratulations, Liz, on your many achievements this year. Let’s grow this coalition together.

  1. Digital Nation 2019

Reviewing the state of the nation is really important for us to evaluate digital exclusion across the UK and Australia, so here are the Digital Nation 2019 infographics. They might look pretty, but they show that despite a year of going from strength to strength, there is still much more to be done.

Digital Nation 2019.png

Aus Digital nation 2019.png

  1. DigiEvol19

As ever, our UK annual conference was inspirational. One of my favourite moments was when we asked delegates what question they would like to ask the next Prime Minister. Here’s a selection:

  • Where would you be today without digital skills?
  • What are you going to do to bridge the digital poverty gap?
  • Will there be more local funding available for digital inclusion officers to help people access the services they need?

Prime Minister, I’m sure the Online Centres Network and their communities would love to hear your answers to these questions. We’d be more than happy to receive them at helen@goodthingsfoundation.org.

And if you missed the conference, you can watch the highlights here:

A couple more things I’d like to mention: 

It’s been great working with our friends at BT who have just launched the Skills for Tomorrow programme designed to give 10 million people the skills they need to flourish in the digital future – there will be lots more on that in 2020. Another positive step towards a digitally included nation came in the form of the Online Harms White Paper (read my blog about it here), pledging a national commitment to digital media literacy. I’m looking forward to working with the new Government to make this a reality.

All in all, another fantastic year to send us into the next decade. We’ve got a lot done this past 10 years, supporting more than 3,000,000 people to gain digital skills since 2010 – a truly staggering achievement.

Thank you to everyone who helped make this year such a success.

I can’t wait for 2020 and all the exciting opportunities the new decade will bring!

 

Healthier. Happier. Better Off.

Digi Evol Twitter 2019

Last Thursday, we were back at the BT Centre for our 8th annual conference – Digital Evolution: Healthier. Happier. Better Off. I know that success can’t always be measured through social media, but if it was, we can’t have done too badly – #DigiEvol19 was the 15th highest trending hashtag in the UK with more than 2,100,000 impressions on Twitter. I’m still smiling from such a positive, inclusive, and inspiring day.

It is by bringing together partners from a range of sectors – not least the community organisations that make up the Online Centres Network – that the Good Things Foundation annual conference has become a landmark event in the digital inclusion calendar. As well as providing a forum to debate some of the most important issues of the day and share ideas on how to support some of the hardest to reach groups, there are always inspirational speakers to give us food for thought – and this year did not disappoint. 

There were four Online Centres – Being Woman, Smartlyte, Leeds Libraries and Destinations At Saltburn – who spoke this year. And spoke very much from their hearts about the work they do and the people whose lives they have changed for the better. We’re so lucky to have people such as these in the network and I know the audience were hanging on their every word.

We heard from a range of interesting and inspiring speakers – including Hannah Cornick from BT who spoke about their partnership with Good Things Foundation for the Skills For Tomorrow programme, and Liza Belozerova from Google.org, who told us the story of 93-year-old Poul, a retired doctor from Denmark, who was able to participate in digital training from a bus tour through his hometown. When 20% of Europeans have never accessed the internet, these are the stories we come to the conference to hear – reminding us that whilst Good Things Foundation may focus on the UK and Australia, this is a global challenge.

There may be differences in how digital inequality manifests itself across the world, but it’s probably fair to say that many of the advantages of becoming digitally able are universal. At the panel event “Digital inclusion: can it make people healthier?”, the verdict was unanimous – yes, it can, and yes, it does.

And, this year we were fortunate enough to be supported by two former Lord Mayors. The first was Magid Magid, formerly the Lord Mayor of Sheffield, and now Green MEP for Yorkshire and the Humber. Channeling the power of modern technology, Magid sent over a video from Strasbourg to talk about the way digital can give everyone a voice in our democracy.

Peter Estlin was with us in person. He recently finished his term as the Lord Mayor of the City of London and has launched future.now during his time in office – a coalition of Government, industry and the voluntary sector (with Good Things Foundation as a founding partner). You can read my blog about the launch here

Although the conference recognises a number of challenges faced in communities, it’s also a time to celebrate the success of Good Things Foundation and our fantastic Online Centres Network – improving more than 3,000,000 lives through digital since 2010.

This of course wouldn’t be possible without the Online Centres Network, who work tirelessly in communities to support people to improve their lives through digital. We asked centres what it meant to them to be part of the network, and you can see their answers below. 

It was no surprise that “support” cropped up as central to the experience of being part of the Online Centres Network.zzz

With the general election looming, one of my favourite sections of the day was asking delegates – primarily from the community sector – what they wanted to ask the new Prime Minister. And the questions weren’t surprising – from how we will close the digital poverty gap, to how we can support people to use online public services and how grassroots organisations providing this support will be funded. 

As we edge closer towards the election on 12 December, we’re calling on the next government to make bridging the digital divide a priority. Every party has made a pledge to roll out high-speed broadband in one form or another – and yet the manifestos have fallen short on their commitment to invest in people, and the skills and support they need to access this new infrastructure. 

When 11.9 million people lack the digital skills they need to function in the modern world, we’re a long way off achieving digital equality. For £734 million, alongside investment from companies, the Government could close the nation’s digital divide and ensure a brighter future for everyone. Genral_Election_Infographic_v6_page-0001

It’s always a privilege to be able to bring together hundreds of inspiring people at our conference, all passionate about making digital inequality a thing of the past. From the amazing staff in the Online Centres Network delivering digital inclusion at the grassroots level, to the Government departments and policymakers, to the third sector organisations and corporate partners who share a commitment to our mission.

And in a way, our conference is a microcosm of the kind of nation we want to create. Because we can fix this skills and inclusion gap – but only by working together with partners in industry, Government and communities.

Dear Prime Minister, please can we have a 100% digital included UK?

 

Genral_Election_Infographic_v6_page-0001

On 12 December, the UK will march to the polls to vote in an election that will decide the UK’s next government. We don’t yet know who our new government will be, but whoever they are – we have a message for you.

There are 11.9 million people in the UK who do not have the essential digital skills for life. Or – if percentages are more your thing – 22% of the population. That means that more than one in every five people you see on the street have either never used the internet (4.1 million of them), or they don’t have the digital skills to function – which means being able to do things like filling in an online form, attaching a file to an email, or uploading a photo onto social media.

Digital inequality is holding us back.

Communicating with friends and family, managing your finances, applying for benefits or for a job, or shopping for Christmas presents – everything is so much easier with a connected laptop or a mobile phone. Many of us take technology and the advantages it offers for granted. Yet millions are living without the benefits of digital.

People who are digitally excluded are highly likely to be socially excluded too. For example, 40% of those in the lowest income category (less than £12,500/year) are digitally excluded. There is also a disproportionate percentage of non-users across less-educated groups, whilst people with a disability are more than twice as likely to be offline as those without one.

There’s a huge digital divide in this country, and it needs addressing. In a world where finding a job is difficult without an internet connection, government services are becoming digital by default, and banking is moving online, far too many people are being left behind.

But we can fix this skills and inclusion gap – together with government, industry and communities. 

We’re calling on the next government to invest £734 million to close the digital divide in a decade, to sit alongside investment from companies.

And, since our research has shown that investing in digital skills for everyone brings a net present value of £21.9 billion, we think that £734 million is a small price to pay.

We need to work collaboratively across all sectors to bridge the digital divide. We want to encourage all organisations – however big or small – to make a commitment to support a truly digital nation. You can start by joining future.now – a new coalition aiming to coordinate action, especially by businesses. It’s an initiative led by Peter Estlin, who set up the coalition during his term as Lord Mayor of the City of London.

We are more than happy to discuss the steps we need to take to achieve this ambition. At Good Things Foundation, we work with thousands of community partners across the country. We’re the UK’s leading digital inclusion charity, and since 2010 we’ve helped over 3 million people improve their lives through digital, strengthening communities along the way.

Our Blueprint for a 100% Digitally Included Nation sets out some clear recommendations on how we can fix this problem – and we are determined to make this happen.

So, we have a question for whoever is the future Prime Minister: will you take on digital inequality, and ensure that everyone can thrive in a digital world?

Digital skills has an image problem — the launch of future.now

Future.now is a new coalition of companies, public sector organisations, and charities, that is working to empower everyone to thrive in a digital UK. It launched this morning and Good Things Foundation, as one of the six founding partners of the coalition, was there today to play our role.

Future.now is the result of months of work, led by the Lord Mayor of the City of London, Peter Estlin, to make an industry-led attempt to turbo boost the UK’s digital skills. Speeches by the Lord Mayor, and by Phil Smith, the co-chair of the Department for Digital, Culture, Media, and Sport’s (DCMS) Digital Skills Partnership Board, laid out the challenge to the 300 people at the Mansion House today, calling for the UK to be the most digital skilled nation in 2030, and making it clear that if we want to realise this ambition we’ve got to start now.

The numbers are stark with 11.9 million people lacking essential digital skills — and that’s not just older people, or people looking for work — it’s also about people in jobs as well. Within ten years, 90% of all jobs will require digital skills. One thing that makes future.now stand out is that employers are pledging to support their own staff to gain the digital skills they lack — not just the skills they need for the job they have today, but the skills they need to be included in our digital society, and the skills they’ll need for jobs of the future.

When I visit Online Centres in our hyperlocal network of thousands of community partners up and down the UK, I hear time and time again that the main reason people didn’t get support to learn new internet skills sooner is that they didn’t see digital as being relevant to their lives.

A lack of motivation is one of the biggest reasons we have a digital skills crisis. Technology can be overwhelming, and it can be difficult to see any point in keeping up — let alone know where to start.

Digital skills has an image problem. It’s often represented as being about the advanced end of digital — super geeky hackers, programmers and software developers doing clever things that most of us can’t understand. Very rarely do we hear how we’re benefiting from digital — how we’re now better able to improve our health, manage our money and communicate with friends and family.

We also don’t talk about how thousands of people every week are stepping forward, in local communities and in workplaces, and reaching out for support. We don’t talk about how it’s common to not understand how to do everything you might need to do online for life or for work.

Awareness raising campaigns do exist — our own Get Online Week — starts for 2019 next Monday (14th — 20th October). There are over 1200 events up and down the UK in community centres, libraries, Citizens Advice, housing providers and more — and we hope we’ll engage over 50,000 people during the week. But there are a lot of 50,000s in 11.9 million. Through collaborations like future.now — I hope we will amplify campaigns like Get Online Week to reach not just tens of thousands of people but perhaps millions of people.

We need to change the digital skills image problem, because it’s a significant barrier to people embracing the benefits of digital. And we need more storylines on soap operas like Coronation Street, but this time with a call to action to the local support that people can find in their own communities. Liz Williams tweeted:

That’s why we have launched future.now- to change that image problem, to work with the usual partners and the unusual partners, and to get stuff done. We were pleased to have not one, but two government Ministers — from two Government Departments — speak at the launch this morning. It was great to see the Education Secretary Gavin Williamson and Digital Minister Matt Warman, give their “full and total backing” to future.now. It’s fantastic to see so much collaboration across sectors.

It’s easy (or easyish) to have big ambitions and big plans for digital inclusion, but it feels like future.now is a coalition of people who want to dream big AND get things done. Big brands and big employers pledging to support all of their 10,000 employees to gain essential digital skills (City of London Corporation) and much much more.

I love Phil Smith’s tweet from today:

Kudos to the Lord Mayor for having the vision to make this happen, and a shout out to the other founding partners who have all worked hard to get us up to today: BT, Accenture, Lloyds Banking Group, Nominet, and the City of London Corporation.

Now we need to grow this coalition, this movement for change. We need organisations, big and small, to join future.now and pledge to tackle the digital skills crisis. You can help by pledging to: (1) build collective action, (2) build your own capability, and (3) build the capability of others.

Together we are stronger, and with your help future.now will achieve a fairer and more productive UK through boosting the population’s digital skills.

You can pledge here.