Digital Evolution: A movement for social change

On 30th November we hosted our sixth annual conference – Digital Evolution: Social Change. There were around 200 people there – many of our partners in the Online Centres Network as well as many of our national partners. I wanted to share my opening speech from the event, I hope you like it:

Rather unconventionally I want to start by saying thank you! Thank you to everyone for all of the hard work you’ve been doing this year, particularly our Network Partners and my team who are amazing and who have had an incredible year so far.

Screen Shot 2017-12-07 at 13.35.49

Last year I showed the trailer from I, Daniel Blake. Now, Ken Loach has made it free on YouTube, so if you haven’t seen it yet, there’s no excuse. The reason why I showed that trailer was because we know people like Daniel Blake are real. This is not fiction – it’s fact. We meet Daniel Blakes every time we’re in an Online Centre and many of you meet your own Daniel Blakes every day as you work in those tough communities, our poorest communities, where people are finding it hard to find work, to tackle the welfare system, to get on. The thing that I love about the work that we all do is that we don’t just give people digital skills, we give them confidence, resilience and we give them hope.

In February this year, we celebrated 2 million learners and I met two people that I want to tell you about. Marita who won the Learning for Health Award has an amazing story. She was actually someone that we featured when we reached one million learners when she had undiagnosed fibromyalgia and she had used her new internet skills to get diagnosed and get treatment. But, between the one million and two million marks, her teenage daughter Chance was diagnosed with spine cancer and Marita said if they hadn’t had the internet, they would have felt in the dark. It was amazing that she and her daughter can actually use Marita’s new skills, to use the internet for health, to actually feel like there was light at the end of the tunnel. Thankfully, Chance is now in remission.

The other person that I want to mention is Margaret. She was the winner in the Learning for Life category. She’d been struggling with alcoholism her whole life but luckily for her, she was able to get support from Blenheim REAL down in South London and they helped her to focus on something else, to focus on something new – learning on Learn My Way. The reason I’m singling out Margaret is because of my own personal experience in meeting her. When I gave her that award and shook her hand, she wouldn’t let go. She just kept saying “Thank you so much. My family are so proud of me. My family are so proud of me. They’ve never been proud of me before.”

Screen Shot 2017-12-07 at 13.37.19.png

At Good Things, we have developed five underpinning principles for the work that we do and I hope that they resonate with you. The first and most important principle is that ‘we are committed to helping people improve their lives’.

Often when I talk to people about a ‘Network’ they think it’s a map with some dots on it. They think it’s bricks and mortar. But that’s not the point, it’s really about the people in the network. It’s about the people making that change and having that impact. It’s about us all working together to achieve social change. So our second principle is: ‘We lead a movement for social change’. Please do take a look at the video below to see for yourself the impact of the Online Centres Network.

Our third principle is: ‘We use digital technology to make change happen’ – of course we do! But the important thing here is that the work we do, the impact we all have – with people – is powered by digital. It’s digital in our back office as well, digital to provide you with those additional services, products and content, that really help you to turbocharge what you do. It’s digital to help us to unite, share and organise.

And it’s digital that supports your blended approach to supporting people to develop that digital understanding and personal confidence using Learn My Way. Today, we’re officially launching the new logo for Learn My Way. We’ve done this through working with you – with users. It’s like the conference it’s an ‘evolution’, not a ‘revolution’.

Our fourth principle is: ‘We do what works’. It seems so simple but it’s one of the ones I’m most proud of. We do what works and we’re tenacious. We keep on going. We deliver.

We also advocate and are advisors for government and other partners. We’re not buffeted by the world around us.

We’re also tenacious about piloting and testing and going back to the first principle, working with the people to make sure that we’re not doing anything that we don’t need to do. Because we’ve got to do the right thing.

We always do what we say we’ll do. An absolutely underpinning part of our behaviours is that we have integrity and every single one of the team would say that too. We always do what we say we’ll do.

Our last principle is that ‘we’re ambitious about the scale of our impact’. I’m ambitious and the older I get the more ambitious I get because I realise my time is running out and I want to use every minute of every day to have as much impact as possible in the world. I know my team and many of you feel the same way because the work we do is so important. It’s not just about helping one Margaret, one Marita or your equivalent of a Daniel Blake. It’s about helping tens, hundreds, thousands, hundreds of thousands, and millions of people like Margaret, and Marita, and Daniel Blake, and now by working together we’ve actually surpassed 2.3 million people that we’ve helped so far since 2010.

This year we’ve taken that ambition and that scale a little bit further by going to work in countries in other places around the world. In July, Emily and Michael went to Kenya to launch a new pilot working with libraries across Kenya to see if Learn My Way and the Digital Champion model can work for people across Kenya. Already we know that two people who have used Learn My Way in one of those libraries have now gone on to get jobs that they wouldn’t have got before. And we’re evaluating our work to see how digital inclusion can drive social inclusion and contribute to the Sustainable Development Goals.

And the very big news is that in 2017 we set up a subsidiary organisation in Australia, we’ve set up a new office in Sydney. We have a $25m contract with the Australian Government ($20m of that is for grants, and it’s over 3-years) – to help older people thrive in a digital world. Then we have Jess, our new Director running things over there, and Jess is with us here today. In Australia, we have already set up a movement for social change with over 650 Network Partners joining us since August. Yes, we are ambitious about the scale of our impact.

I asked my team recently if they knew the story of JF Kennedy going to NASA and talking to the man he met sweeping the corridor. He asked him what he does and he said: “I’m helping to put a man on the moon.” I asked my team what their equivalent is and they said: “I’m helping to create a world where everyone benefits from digital” – “I’m helping at least 3 million socially excluded people improve their lives through digital” – “I’m working not only in digital inclusion but in social inclusion or both at the same time.” They also said – “I’m helping empower and enable people all across the world” and one colleague said, “I’m helping to make the world more equal”. We can be ambitious about the scale of our impact when we all share the passion and commitment to improving people’s lives.

So that’s our strategy: We’re committed to helping people improve their lives; We lead a movement of social change, and that means everyone, not just us and our network partners, anybody that we work with and anywhere in the world; We use digital technology to underpin our work and to make change happen; We do works; and, We’re ambitious about the scale of our impact.

And it’s only by working together that we can make good things happen.

If you’d like to watch my full conference speech, you can do so here.

Seeing is believing

I’m currently in Australia working on the Be Connected project, setting up a new network of digital inclusion centres in Australia, quite similar to the Online Centres Network in the UK. A lot of what I do is inspired by the amazing work of the Online Centres and that’s why I’m so enthusiastic about using our UK experience here on the other side of the world. Now, thanks to two new videos which we launched in the UK last week, I can share that amazing work with others too.

The first video is about the impact of the Online Centres Network. The story is told by a handful of network members and it’s their passion and commitment to improving people’s lives and their communities through teaching digitals skills that really puts the point across in this video. I always say that Good Things Foundation and the Online Centres Network is a big club with a shared vision and I think this video really shows that we’re all in it together. Take a look and see for yourself.

If you run a community organisation or you know of one and you’d like to explore the benefits of joining the Online Centres Network more, take a look at our second video because not only does it summarise everything that being a member has to offer, it shows how great it is being a part of this big club.

If you’re a member of the Online Centres Network, if you believe in the work we do and share our vision for a world where everyone benefits from digital, or if you simply love the videos and feel inspired by them, please do share them on your channels (websites or social media) and spread the word about the Online Centres Network and all the amazing and dedicated individuals who are working hard everyday to help people overcome social challenges.

An exciting future for Good Things Foundation

If you follow me or any of the team on Twitter, you’ll have noticed we’ve been advertising some exciting new jobs. These new jobs are part of a new way of working at Good Things Foundation that will see us grow as an organisation, develop new cohesive programmes that drive social change, and test and pilot the best approaches to helping people to improve their lives.

Good_Things_Logo_STRAP_WEB (2)

Our mission is a world where everyone can benefit from digital. Everything we do is to help us achieve this mission. All our work is now focused in two new programmes: digital inclusion and social inclusion. We have projects and partnerships within these to ensure we’re having the biggest impact possible.

Our Digital Inclusion programme is led by Adam Micklethwaite. We want to close the digital divide once and for all, and ensure everyone has the skills, self efficacy and confidence to thrive in a digital world. The Digital Inclusion programme will include our large-scale DfE-funded Future Digital Inclusion programme, which has already helped hundreds of thousands of people to improve their basic digital skills, and it will include other important projects including training Digital Champions, developing new content, supporting rural hubs, and helping small businesses funded by partners including Lloyds Banking Group, Google, Prince’s Countryside Fund, and TalkTalk. The programme will also include place-based approaches, working with councils like Leeds and Sunderland. We’re also going global to share our digital inclusion expertise and ideas with projects in Australia.

Our Social Inclusion programme is headed up by Charlotte Murray. We want socially excluded people to have better lives and we achieve this by using digital to drive positive social outcomes and tackle some of our most pressing social challenges. Our Social Inclusion programme has at its heart tackling inequalities such as lack of English language skills, loneliness and isolation, and financial exclusion. The programme includes our work with the Money Advice Service, the Department for Communities and Local Government, Comic Relief, NHS, HMRC and the Big Lottery Fund. As with digital inclusion, we’re also going global with social inclusion with a pilot in Kenya to assess the social impact of digital literacy alongside the Sustainable Development Goals. Charlotte and her team will ensure what we’re doing in this space has deep impact on the most excluded in society today.

A third new Directorate will drive a new way of designing and innovating interventions that make a difference in digital and social inclusion. This new Design and Innovation Directorate is led by Bea Karol Burks. Our aim is to pilot and test new approaches to tackling both digital and social exclusion interventions and projects that can then be scaled. I’m really excited about this new approach that we’ll be taking, and piloting and design won’t just be a new team, but a new approach we’ll be taking to ensure our work is having an impact.

Thanks to everyone who has supported Good Things Foundation – from staff past and present, to our partners across the country who have made what we do possible. I’m really excited about the future, and I know we’ll continue to have a huge impact – through our network, our digital platforms, and our partnerships. If you think you can play a role, and you’re passionate about the things that we are, then do get in touch.

The biggest news of the week…

…to me anyway. Today, I gave the keynote for the launch of Lloyds Banking Group’s Consumer Digital Index 2017, where I talked about the importance of improving digital skills for the people who are most excluded in our society and how we can all be part of that solution by working together across sectors. One big piece of news to come out of the launch was that in the past year, 1.1 million more people in the UK now have the five basic digital skills they need to thrive in our digital society. This means that the 12.6 million that I’m always talking about has gone down to 11.5 million.

Of course this is still a considerable amount of people but it’s great news as it certainly means we’re moving in the right direction.

 

1.1 million

Image courtesy of Lloyds Banking Group’s Consumer Digital Index 2017

 

#DigitalIndex17

This is the second Consumer Digital Index that has been compiled by Lloyds Banking Group and it is a valuable resource for the tech industry, providing a unique view of, not only the digital capability, but the financial capability of the UK population.

This year’s Index has the addition of a ‘Basic Digital Skills measure’ which paints a clear picture of the state of our digital nation. The measure is designed by digital skills charity Doteveryone and looks at the five skills which help people make the most of the internet: managing information, transacting online, communicating, problem solving and creating.

Of course, the main focus on the Index is on money and financial capability, so it also contains the new addition of quantitative research from the financial inclusion charity Toynbee Hall, in order to paint a clearer picture of those who don’t have a bank account and their financial and digital needs. FYI, the number of UK adults who do not have a bank account is 1.71m.

Key findings

One of the main findings is that the 63% of people who do not have a bank account but who do have a smartphone cope fairly, or sometimes, well with money, however there are still 16.2m people who need more support with financial education.

Financial resilience is a big problem for a lot of people in the UK. The Index has found that without their regular income, 30% of people wouldn’t be able to manage financially for more than a month – this rises to 48% for low income households.

 

Financial capability

Image courtesy of Lloyds Banking Group’s Consumer Digital Index 2017

 

In terms of savings, digital can help. The Index has found that digitally capable people are saving more than twice as much as those who are not and the average amount that people can save per year by using discount and cashback websites is £444 – a massive saving. It also found that 67% of people have used online banking to help avoid paying overdraft fees.

Digital Capability

Image courtesy of Lloyds Banking Group’s Consumer Digital Index 2017

 

Digital Motivation

Despite the fact that there are now 1.1 million more people in the UK with digital skills, there are still challenges in motivating the people who have never used the internet (the “offline”). Motivation is very important, because without it, people simply won’t do it.

68% of the offline population actually said that nothing could motivate them to get online but 45% of people said they turn to friends and family to learn how to use the internet.

Barriers

Image courtesy of Lloyds Banking Group’s Consumer Digital Index 2017

 

In Online Centres across the UK, staff and volunteers are motivating people to get online. Whether that’s by tailoring devices to their needs, piquing their interest by showing them videos of their favourite music artists on YouTube or showing someone whose family lives abroad that they can speak with them via Skype. It’s all about engagement and once they’ve found that spark, more often than not, it’s followed by a roaring fire.

Powerful recommendations

One of the recommendations in the Index states that ‘the best way to increase the pace of change in the level of financial and digital skills’ is with direct dialogue, either through face-to-face support or peer-to-peer guidance. I am very much on board with this. Good Things Foundation works with over 5,000 local centres across the UK – the Online Centres Network. We’re a big club with a shared vision; a social movement and every day the volunteers and tutors in these centres help people, like Daniel Blake (from the film “I, Daniel Blake”). They are genuine trusted faces in very local places, reaching those most in need.

Another recommendation is to widen the conversation – according to the Index 43% of people don’t know where to go for help to learn digital skills. To reach this 43%, it’s more important than ever for us all to work together. For example, Lloyds Banking Group staff can point their customers towards their local Online Centre to gain help.

Panel session

On the panel with Leigh Smyth and Sarah Porretta from Lloyds Banking Group, Sian Williams from Toynbee Hall and Karen Price from the Tech Partnerhship

 

I was delighted that we were a partner in reviewing and advising on the Index, and I was also delighted to be given the opportunity to speak at the launch. Lloyds Banking Group is a great partner of ours and they really do get it. They get that helping people to be digitally included helps people to have a better life, and it’s better for society, and for the bank too. They are exemplar partners, embedding digital inclusion right across their banking divisions.

Final musings

Everybody can help – Government, big companies, small organisations, individuals – but we need to do this quicker. We can all do more, everyone including Lloyds and Good Things Foundation and the Online Centres Network. If we all work harder as well as better together, we can make sure everyone everywhere is on the same page and we’ll be able to achieve so much more – even if it’s simply pointing digitally challenged friends or family towards their local Online Centre.

At next year’s Digital Index launch, we don’t want to be celebrating another 1 million people helped – we want to be celebrating 2 million, 3 million, 4 million more.

As Nick Williams from Lloyds Banking Group said: “We shouldn’t give up, we can’t give up, we won’t give up.”