Last year, I was voted Digital Leader of the Year at the DL100 Awards, which was a surprising and amazing honour. With nominations now open for this year’s awards, and being in a typically reflective mood for the New Year, it has made me think. I was, of course, delighted to win the accolade last year, but if we, as a society, are to truly embrace digital then there shouldn’t be any individual digital leaders.
Bear with me.
Digital is everywhere in today’s society. It is implicit in so many roles, from communications through to service delivery and project management. To be successful, you need to be digitally competent and confident – which is why we exist as an organisation.
The same goes for organisations too. Those not embracing digital are being left behind by their competitors, as evidenced by the latest Lloyds Business Digital Index. The report says the most digital business leaders are three times as likely to report increasing turnovers. Which implies that the most digital leaders are just better leaders.
In our increasingly digital society, to be considered a leader, it’s an absolute must to be able to do things digitally and to be able to support others to do things digitally. If you can’t do either, then you just can’t be called a leader.
A good leader thinks about the future of their organisation, they are clear about their vision for their organisation and makes decisions based on an understanding of the wider world they work in. They know their staff make the difference, and build an environment they can thrive in, and they understand customers, stakeholders, and partners, they communicate well with them. None of this stuff can be done well without digital.
There are lots of great leaders that champion digital transformation, and I’m honoured to have been recognised as one of them. But in 2018, should we still be talking about digital transformation? Digital has already transformed most of our lives, in ways both big and small. So when we’re talking about digital transformation, we should be transforming lives for those who still aren’t being included in our digital world.
Digital transformation, after all, is just making our businesses better, improving the way we communicate with customers and citizens, seizing all the opportunities that are available to us. It seems a bit of a no-brainer to me.
I am honoured to be named a Digital Leader, and will fully support this year’s DL100 Digital Leaders Awards as they are a chance to shine a spotlight on the benefits of embracing digital as a leader. And, I’m looking forward to seeing, and being inspired by, this year’s winners and nominees.
But that being said, I’m hopeful that soon we’ll reach the stage where every leader is a digital leader, and we’ll just be celebrated good leaders, rather than good digital ones.
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