We’ve now closed the curtain on our twelfth annual Get Online campaign – and what a week it’s been.
This year has marked several big achievements, including:
- Going global: for the first time ever, Get Online Week has taken place in Australia as well as the UK
- Exciting new marketing materials: sponsorship from Lloyds Banking Group meant we were able to provide event holders with tote bags, headphones and selfie frames
- A campaign within a campaign: Get Online Week has fallen at the same time as our Bridging the Digital Divide campaign, meaning we’re raising double the awareness of digital exclusion.
A tour around Aus – #GOLWroadshow18
In Australia, members of our team went out to visit different events all across the country. This might not seem like such a big thing to us here in the UK, but with Australia being around 32 times bigger than the UK, it’s no mean feat!
National Director Jess braved a smaller aeroplane than most of us are used to, to make it to Canberra, and Partnerships Manager Cass was off to Adelaide. Meanwhile, Bridget made it all the way to Perth in Western Australia – almost 4,000 miles from Good Things Australia HQ in Sydney!
There were so many different events, from your familiar Get Online Week drop-in session to a ‘BBQ & Digital Skills’ or a ‘Digital Scavenger Hunt’. With 570 organisations registered and 768 events on the map, it was a spectacular first campaign for the Get Online Week Australia team.
And in the UK…
The Good Things Foundation team were out and about at libraries, social housing providers, funding roadshows and more. We also made full use of the selfie frame in the office by seeing how many people we could squeeze into one picture!
My colleague Chris Andersson had a particularly good visit to Keighley in West Yorkshire where he met Barabara who’d seen an advert that Online Centre Airedale Enterprise Services had placed in the local newspaper.
Barbara was a complete online beginner but had been bought an iPad by family members. Like many, however, she’d found that family are not always the most patient teachers so she jumped at the offer of free and friendly support. She was more than happy to board the community bus where the event was taking place and #Try1Thing!
There’s been lots of amazing activity taking place across the Online Centres Network and beyond, and I have loved seeing what you’ve been up to. Here are some of my favourite pictures that were posted throughout the week:
Bridging the Digital Divide
This year, Get Online Week couldn’t have come at a better time – right in the middle of our Bridging the Digital Divide campaign. Just in case you haven’t heard of it, this is our big call to action for Government and other organisations to commit to the target of getting 100% of the UK digitally included, and to take steps to help us reach this target. Get Online Week is one way we can contribute to achieving this.
Today, 11.3 million adults in the UK still lack the essential digital skills that are necessary for life and work. I’m delighted that these two big initiatives we’re running can work together to have an even bigger impact.
If you want to know more about Bridging the Digital Divide and what you can do to support it, take a look here.
Once again, thank you for making this another amazing Get Online Week and for helping us to reach more people with digital skills and confidence.
See you again next year.
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