I’m always talking to my team about finding new ways to reach people, whether that’s people that aren’t online and don’t have digital skills, or the people that do have some sort of access but still don’t know how to use it, or simply aren’t motivated to use it.
One thing we know is that to reach new people we have to go where they are and not expect them to come to us. Here’s a fact for you: 70% of our community partners do outreach work, physically going out and finding the people that need their help the most. At Tinder Foundation, it’s just as important for us to be looking for these people in the online world too, which is where Learn My Way’s new Facebook course comes in.
Designed to help people that have already signed up for a Facebook account but either don’t know how to use it or lack the confidence to use it (the digitally excluded come in all shapes and sizes), Doing More With Facebook shows people how to make the most of social media, do more with Facebook, and gives them a taste of Learn My Way in the hope that they’ll want to continue learning. It will even post to your wall so you can encourage friends to use the course app too.
The team behind Learn My Way work closely with stakeholders to develop new learning content and they started to think about creating something for social media after a lot of community partners found the young people they were working with in particular had access to Facebook on their phones, but weren’t using the internet for other things like applying for jobs, looking for housing, or even emailing their granddad.
This also ties in with Ofcom’s Adults’ Media Use and Attitudes Report 2015, which found 40% of internet users only visit between 5-10 websites a week, with 50% of newer internet users visiting between 1-4 websites on average a week. I think we can assume Facebook features somewhere in that list.
So, the idea is we’re breaking down barriers by reaching people in a place where they’re comfortable and introducing them to Learn My Way and tonnes of free learning in the process.