A blast from the past – the UK online centres research timeline

I’m really excited about the research symposium we’re holding tomorrow in London – and I was even more excited when I learnt that “symposium” is the Greek for drinking party. Unfortunately, I can’t promise anyone coming to the symposium a glass of wine, but I think I can promise knowledge which is a pretty good substitute, and doesn’t give you a hangover!

Planning for the symposium started me thinking about the great research we’ve done in the past, so I had a scrabble around the office and found a set of UK online centres research reports, dating all the way back to 2005.

One thing that struck me reading them is how much some things have changed, and others haven’t. Our first report, from March 2005, focussed on the delivery of e-government services. Although we now call it “digital by default”, seven years later a different government is as committed to online service delivery as the previous one. In fact, the quote from one of the first digital policy papers, Connecting the UK: The Digital Stategy, applies today: “ICT can either create the new class divide or can reduce barriers. Our policies have to ensure the latter.”

In 2007, we published Understanding digital inclusion, a groundbreaking piece of research that brought together 40 different sources to define what we meant by digital inclusion, and the barriers that people face when getting online. This report was so important to the landscape at the time, and marks a nice parallel with tomorrow’s symposium where again we’ll be bringing together a group of people to share their work and define the landscape.

In 2008, we published a report on the economic benefits of digital inclusion, where we attached a cost to getting the population online, not only to bring savings to the government but to stimulate economic growth. This was one of the most important things we did, and really helped to prove why the internet wasn’t just a nice-to-have, but something vital for the whole country.

Later that same year, we published Digital inclusion, social impact: a research study, which investigated the social impact the web has on communities, something which is again playing a major role in the work we’re doing.

Times might have changed, but our commitment to policy and research, as well as the delivery side of digital skills, hasn’t. We’re not printing the same glossy reports we were a few years ago, but we’re still dedicated to leading the way in digital skills research. In February, we published our Jobs and the internet white paper. It was only available online, because of course we’re digital by default now, but it provided a vital insight into why, with so many people out of work, being online has never been more important. And one thing that definitely has changed is the number of people who are offline. It’s surprising, even to me, to look back on our first research report from 2005 when 51% – the majority of the population were offline. Today, it’s 8.2 million – just 16.3% of the adult population, showing just how far we’ve come. I’m really excited about tomorrow, not because I think we’ll find the silver bullet, but because I think by getting such bright minds in a room together we should all be able to learn something which will make all of our work that little bit easier.

You can take a look through our research on our website here

We’ve got the data – now we need to work together

Next week, we’re holding a research symposium together with LSE Media Policy Project. I’ve written a blog for them here on my thoughts about the digital skills landscape and what I’m hoping we can gain from the symposium. I’ve shared this post below. 

There are a lot of people who’ve got a stake in digital skills, as Ellen’s already mentioned in the blog she posted earlier this week. In a lot of ways, this is great. Every little helps when getting people online and so the more people that can help, the better!

The only downside is that, with lots of different partners all working single-handedly to bridge the digital divide, we can sometimes get a bit caught up in doing our own thing and can forget to pop our heads up and remind everyone else just what, why and how effective what we’re doing is.

Here at UK online centres we’re pretty good at measuring the impact of the work we’re doing. In fact, measuring the social impact of the work we do in communities is something we’ll be really stepping up in the coming months, and this is something we’ll tell you more about at the symposium.

We’re good at measuring our impact, because we know how important it is – to us, to our partners and most importantly to our funders. Most of the partners we work with are pretty good at measuring their impact too. But the issue for me, and what I’m hoping we can address at the symposium, is one of collaboration.  In order to be sure of the real impact we’re having on influencing behaviour, we have to share our knowledge, expertise and findings so we’re all singing from the same hymn sheet.

The list of attendees for the symposium is pretty impressive, and I’m sure all of you attending will be really keen to share what you’ve been doing – and I don’t blame you! I’m sure it will be a fantastic forum to bring together a like-minded group of people so we can all make sure we’re working to a similar goal. I can’t wait to see you there!


And so, the awards season begins!

Yesterday, I was lucky enough to be able to take a trip up to the top of the BT Tower for the launch of Abiltynet’s Technology4Good awards – and the rain even cleared long enough so we could all appreciate the fantastic view over London! The venue was the perfect setting to celebrate these awards, the Oscars for those who improve lives through IT, and the fact that the awards are now entering their second year shows just how popular they’ve been, and how important it is to celebrate some of the great work being done in this area.

The launch of the awards took me back to one of the very first blogs I wrote last year, about a really inspiring project in Stockport that won the Community Impact Award. Anne Wallace had run a fish and chip shop in the area for years, and when the local precinct started to suffer the ill effects of the recession she decided to do something about it – in the way all good community leaders do. So, along with her daughter Nicola, she opened up a coffee shop to inject some life into the area, and began running computer classes which brought the older and younger generations together.

I meet Anne quite a lot at various events (I’m even off to visit the fish and chip shop tomorrow), and she never fails to inspire me.  And judging by the all the talk yesterday about the “fish and chip lady” – which I’m sure she won’t mind being referred to as- I’m not the only one to take inspiration from Anne. I’m delighted she won the award, and that the work she and Nicola are doing in their town is being talked about in such high places (excuse the pun!)

We’re sponsoring the Community Impact Award again year, and I’m hoping we’ll see lots more projects like Starting Point that demonstrate the real impact small projects can have on communities. Luckily, talking to Anne and Nicola has reassured me that the awards don’t just look nice on the mantelpiece (although they do look pretty cool!), but that winning the award for them has really opened doors with partners, both in their community and nationally.

We might be sponsoring the Community Impact Award, but there are lots of other categories which I’d really encourage you to apply for, whatever you’re doing to use technology to improve lives. I’m helping to judge the awards again, so please do make my job as hard as possible – I can’t wait to read again about all the great initiatives out there. May be the best one win!

Getting social housing residents online – why it’s important

Last Thursday I had the chance to speak at the Housing Technology Conference about the benefits of getting social housing tenants online (slides, as always, are available here – and you can also watch a video of the event here). It made me realise that I haven’t yet blogged about the work we do with social housing providers, and the huge digital gulf that exists for those living in social housing. Did you know that half of everyone who is offline lives in social housing?  It’s a pretty big number – and understandably these people could probably benefit the most from the money saving benefits, not to mention the social ones, that being online could bring.  

And there’s an incentive for housing organisation to get their tenants online too. I’ve talked before about being ‘digital by default’, and how moving services online can save the government money – and it’s not just the government who can save. If social housing providers can get their tenants online, they can start delivering better and more targeted services, which are often a lot more cost effective too. 

We’re making progress working with housing providers, and they’re making the right noises – 36% plan to write a digital strategy and 17% have a digital strategy already which has full organisational commitment (a pat on the back to them!). However, 16% do not have a digital strategy, although they’d like one, and 4% have no strategy, and no plans to put one in place. Which makes me think that some of these organisations might need a bit of a hand getting started. So of course we’re ready to lend one!

We’re inviting all those with a stake in getting people living in social housing online to join our Digital Housing Hub. It’s a neutral venue, so we won’t be bombarding you with messages about how good we are at getting people online (although we are!). It’s a place to share ideas and best practice, bounce ideas off others who have already done what you’re thinking of, and somewhere to network and meet others who are in the same boat. So whether you’re a social housing provider, a policy maker or you help people to get online yourself, do sign up. And once you have, don’t forget to shout up and tell us your ideas, because it’s by working together that we’ll make the most impact. 

Offline population decreases according to latest ONS statistics

It’s that time again, and this morning we’ve all been keenly waiting for the release of the latest ONS figures that show how many people in the UK have never accessed the internet. As we were hoping, it’s good news – the number of people who have never used the internet before has decreased to 8.2 million, down 229,000 on the previous quarter.

There are a few interesting things to note amongst today’s figures. The largest decrease in any age group was amongst those aged 55 – 64. I think this supports what I was talking about here last week – that more and more often,  people of this age are losing their jobs and realising they don’t have the vital skills they need to get back into work.  Unemployment figures have risen again this quarter, and now stand at a 16 year high. With 72% of employers saying they wouldn’t interview someone who was offline, using computers and the internet has never been more important if you’re looking for work.

Another important and worrying figure has emerged from today’s release-  just under half of the 8.2 million offline people – 3.98 million – are disabled adults. This represents 34.5% of the toal disabled population – a huge and disturbing proportion. These are people who, I believe, could benefit the most from the possibilities the internet has to offer. Unfortunately, it seems they’re still being left behind by technological advances and today’s figures prove there is still a vast amount of work to be done to help them get online. Of course, I’m all about action and not just words, and so in April we’ll be launching a Specialist Network of centres who will specifically support those with a disability to gain computer and internet skills, which we hope will have a huge impact on these communities.

So, while the figures are positive, and at UK online centres we’re certainly proud of our contribution to them, this is no excuse for us to rest on our laurels. We need to continue working harder, thinking smarter and doing more to bring this figure down and ensure we continue closing this gap and sharing the benefits of being online with everyone.  

The evidence is in: job seeking is harder if you’re offline

I’ve talked on my blog before about the work we do with Jobcentre Plus, and with our new campaign – New Year, new online you! – now in full swing it seems like the perfect time to talk about it again. Luckily, with the release of our new research report – commissioned from ICM – I’ve got a good excuse!

The report presented some really interesting facts – and for my lucky blog readers here are the most important ones. 72% of employers wouldn’t interview an entry level candidate who didn’t have computer and internet skills. That figure is huge and this number rises to 82% in Newcastle where unemployment rates are high and people are already struggling to find work. 

Our new report shows 25% of jobs are only advertised online, meaning offline job seekers can’t find a quarter of the jobs available. Again – it rises a lot higher in some areas. You’d be especially unlucky to be an offline job seeker in Liverpool where nearly half – 46% – of all vacancies are only advertised online. I talk a lot about the importance of digital skills, I do believe what I preach,  but even I was shocked to discover that being offline in Liverpool means you’re missing out on almost half of available jobs. 

That’s why our campaign, and our ongoing partnership with Jobcentre Plus is so important. Hearing it from me is all well and good, but take it from the horse’s mouth and have a look at some of these case studies that show just how much of a difference being online has made to a group of really inspiring job seekers. John Shrimplin, one jobseeker from Newcastle who has found work thanks to getting online says: “I honestly think the internet is the only way to find work now. You only have to go to the job centre to see that everything is ‘apply online’ or ‘email your CV’. Before I learnt how to use computers, I just wasn’t hearing back from employers at all and it really could be quite disheartening.”

There are a lot of stats about job seeking and internet skills floating about, and we’ve been wading through a lot of them for the campaign. To try and make sense of all the numbers (my favourite job!) we’ve put together a paper that highlights the most important research in this area. I don’t think we can improve the job prospects of hundreds of thousands of the unemployed unless we do more about digital skills. Take a look at the paper here. 

A lot of people have recently told me how useful they find my Slideshare account, so I’ve put my favourite jobs and the internet stats into an easy-to-read format just for you. And it’s all free to download and use when you’re short of a slide or two.

I’m sure this isn’t the last time I’ll blog about unemployed people and their digital skills. Universal Credit is launching Autumn 2013 and will shake-up the benefits system, making it even more important for job seekers to be confident on the web. I’m open to debate so do share your views. 

Announcing…the OCF board

Amongst all of the other things we’ve been doing to get OCF up and running as a new organisation, before Christmas we put out the call for people who would be interested in sitting on the Online Centres Foundation board. There was a great response, and so (drumroll please…) I’m delighted I can now reveal our fantastic list of new board members.

Our chair will be Lord Knight of Weymouth, Jim Knight, Labour MP 2001-2010 and former Schools and then Employment Minister, and then becoming a Life Peer in 2010; Jim is currently working with ITN Consulting, TSL Education, Apple Europe, and Alderwood Education. Jim has long been a supporter of UK online centres, and is passionate about the benefits being online can provide to everyone.

Joining him will be five external board members:

Roger Darlington, Chair of the Digital Consumer Expert Group, Member for England on the Communications Consumer Panel, and Deputy Chair of the Policy Stakeholder Committee of Nominet.

Simon Milner, UK Policy Director at Facebook

William Perrin, Founder of Talk about Local and of the charity Indigo which works with technology developments in Africa

Nick Stanhope, CEO of We Are What We Do

Liz Williams, General Manager of Corporate Responsibility at BT

I was bowled over by the quality of the people wanting to sit on our board, and also their commitment and real passion for supporting the organisation and moving it forward to become a sustainable social enterprise. In the end, the candidates were so strong that we chose five external board members instead of the three we’d originally set out to find.

Of course, we wouldn’t be a staff-owned mutual without electing some staff directors, and so I can now introduce you to them as well:

Pete Carr is our Community Champions Manager and works on the community hub programmes for UK online centres. Pete was Director of Gloucestershire Open College Network before managing learndirect hubs.

Vic Stirling is the Quality and Audit Manager for UK online centres, and has lots of experience in managing networks and funding.

Charlotte Wheat is UK online centres’ Senior Marketing, Training and Communications Manager, and is an expert in running large-scale marketing campaigns, partnership working and building brands. Before joining UK online centres, Charlotte worked for The Princes Trust.

And I don’t want to be left out so, as Chief Executive, I’ll also be part of the board.

Bringing the board together is one of the things that’s exciting me the most about our new organisation, and I know that all of them – internal and external – will have a huge part to play in the future of Online Centres Foundation. Thank you to everyone who expressed an interest, and I don’t think I can stress enough just how flattered I am to have such big names wanting to play on our team. I can’t wait until out first board meeting.

Age UK Internet Champion awards

I took this photo on Monday night at the Age UK Internet Champion of the Year awards, something I was lucky enough to be asked to be a judge for. Awards were presented to the four wonderful people in the photo, and they all had very inspiring stories. I had a lovely chat to Brenda O’Mulloy, who you can see on the left, who first got a laptop after her husband died as she felt quite isolated. Amazingly, she had also been tracked down on Facebook by an American soldier who had stayed with her family during WW2 who she had lost touch with – and she was surprised everyone aged 82 wasn’t on Facebook!

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The awards were presented by June Whitfield who said that to use the internet you need the “3 Ps” – patience, perserverance and practice – and these four champions certainly demonstrated that in spades! In the spirit of our new campaign,  New Year, new online you! I think the fourth “P” could stand for public services, which can help make a lot of things like learning about pensions or finding out about jobs a lot easier. I might be shoe-horning this reference in slightly, but you can read more about the campaign here and I’ll be blogging about it soon so do forgive the tenuous link. 

Congratulations to all the winners and runners up – I’m sure they will go on to inspire lots more people to get started online. 

 

Being part of the ‘John Lewis’ economy

We’re only a couple of weeks into 2012, but the co-operative movement seems to be a hot topic – as it should be in the International Year of the Co-operative. Yesterday, Nick Clegg also added his voice to the debate and lent his support for the ‘John Lewis economy’, launching a campaign for a well-rewarded workforce with more businesses owned by their employees.

At Online Centres Foundation, we’ve always thought of ourselves ahead of the curve and this high profile support for the mutual model seems to prove this, coming hot on the heels of us establishing our very own mutual, now only two months old, which took over the running of the UK online centres service in December.

As you’ll image, we’re quite big fans of the co-operative movement – which mutuals are a part of – and so it was great to hear Nick Clegg shout about all of the things we already know –  that organisations that engage employees experience lower absenteeism,  less staff turnover, lower production costs and in general, higher productivity. Working at UK online centres isn’t always a walk in the park – and the whole team work hard – but there’s usually a good atmosphere in the office and we go home at the end of the day feeling positive about what we’ve done.

Online Centres Foundation is a not-for-profit organisation, so our staff don’t actually make money from having a share in the business, and any surplus we make is reinvested in our social aims, but the fact that employees are encouraged to have their say and are valued means they reap genuine benefits from working here.

Nick Clegg’s speech, and the general interest around the co-operative movement, got me thinking about the benefits of being a mutual and so (you know me!) I’ve dug up some stats which I found really interesting.

  • The largest 300 co-ops in the world have a turnover of $1.6 billion, more than the total economy of Canada
  • The number of co-op members outnumbers the number of shareholders 3 to 1
  • There are over 12 million members of co-ops in the UK alone (including the 30 members of staff here at Online Centres Foundation)
  • UK co-ops outperformed other businesses by 20% in tough economic times of the past four years.

(All of these stats came via the UK Launch of the International Year of the Co-op which you can read more about here)

I know mutuals have their critics, but stats like these showing the real economic benefits the co-op movement can provide seem hard to argue with. I for one am delighted to be part of a worldwide movement that’s growing so quickly, and that puts people, collaboration and innovation at the heart of business. Here’s to 2012, the year of the co-operative!

Walking the ‘digital by default’ walk

At the end of last year, I presented at the Channel Shift Live conference – and had a great reaction to my slide about how much money UK online centres has saved the government by getting 750,000 thousand people online since April 2010. People liked the simple maths, as those 750,000 people have shifted 1.2 million offline contacts online each month, leading to a saving of £117,648,000. That’s a huge amount, and looks like pretty good value for the £30m Government have given us to get 1 million people online by April 2013- a target which we haven’t even reached yet. You can take a look at my slides from the conference here.

So how about our own channel shift metamorphosis? As an organisation, we’ve been talking the ‘digital by default’ (which includes things like eGov, online public services and channel shift) talk for a long time, but I’ll admit we didn’t always walk the walk. A couple of years ago we thought: “We talk about this internet thing a lot – shouldn’t we make more use of it in our business?” As such big advocates of technology we needed to put it at the very heart of everything.

How did we become digital by default? The biggest transformation was customising a clever web-based CRM system that automatically includes all of the performance data about people learning online in their local communities. This CRM allows us to easily communicate with almost 4,000 community partners, managing them effectively and providing the support they need. The whole team can use it, wherever we are. Our CRM system then links to our web centre search which means anyone wanting to get online can find a place nearby to get started. External organisations can also embed this search within their own website with a widget or an API, so we can share even more widely.

What’s more, the system we’ve created means our community partners can see their performance data on a personalised web page, something they say saves them hours of form-filling, as well as providing them, us and funders with accurate data. The counter you can see at the top of our learning website aggregates this data.

About a year ago we moved our funding application processes online, so centres can apply for grants without having to put pen to paper. The claim process also went online, so money can now be claimed without the fiddly process of printing a drawdown form, signing it and faxing it back. Even our contracts with projects are online. These two things have taken thousands of pieces of paper out of our processes. We’ve continued to develop our web-based intranet, making it easily accessible on the move and the natural place for staff to find and share news. And to fit in with our new staff-owned mutual, in December we embraced the Google Apps suite, and now we share all our documents online, in the cloud. By bringing our website development in-house and using cloud based software, we’ve reduced our IT costs by about 75% in the last 12 months.

Do we still have paper? Yes. Do people still bring notepads to meetings? Yes, although they’re now being replaced by laptops and even the odd iPad. Google Docs has made a big difference, and we can now share meeting notes or plans live as a meeting is happening.

What’s the next step for us in our digital by default journey? I’m not quite sure. I don’t think we’ll be getting rid of our printers just yet, but having gone through the challenges of moving all of our own processes and services online I now feel in a better place to preach the ‘digital by default’ message to anyone who’s willing to listen in 2012.