Get Online Week is unpredictable. I saw endless amounts digital inclusion activity, both in person and online, and met a lot of inspiring and wonderful people. Some things I expected – meeting socially excluded learners, meeting the great volunteers who work so hard, and seeing the different things our community partners have to offer – but some things were unexpected and pleasant surprises – such as the popularity of our City and Guilds Online Basics qualification and the success of Exeter Library’s Fab Lab. All in all, it was a wonderfully successful week for me, my team and our vast network of community partners.
The Tinder Foundation team visited almost every corner of the UK. I visited an event in Sheffield at Longley 4G, and went down to Exeter to visit two centres, St Loyes and St Sidwell’s, as well as Exeter Library. I had a very different experience in all of them and it really opened my eyes to the reality of digital and social exclusion and the need for digital equality.
In an ideal world I’d have been able to visit all the Get Online Week events but unfortunately that’s not possible for one woman to do in seven days, so the Tinder Foundation team were my little helpers for the week and went out in their masses to visit all kinds of centres in different parts of the country.
I can’t stop shouting about the work we’re doing with libraries at the moment – it’s a subject that’s really close to my heart – and lots of my colleagues managed to pay visits to different libraries. Our Finance Director, Margaret, went to Oxford Library to say hello and see what they’re up to; our Head of Digital, James, popped along to Goldthorpe Library to help people try out different devices for getting online; and one of our newest additions to the team, our Research Intern, Sharon (who’s working very hard on our Libraries Digital Inclusion Fund project) visited Chesterfield Library to interview one of their learners for the project. This is just to name a few…
Some of us visited familiar haunts – our Senior Learning and Development Coordinator, Alison, went to Destinations@Saltburn for their employment-focussed event – and some of us went to completely new locations – Wider Network Manager, Caroline, visited our new partners, Remploy, in Sunderland to see how they’re getting on.
Some of us went further afield. Our Director of Business and Innovation, Adam, went all the way down to Somerset Media Solutions in Chard for their brilliantly named ‘TechNOphobia’ event, while our Content Marketing Officer, Sam, went to Prestonpans just outside of Edinburgh for their library’s employment drop-in session – and our Head of Marketing, Communications and Bids, Anna, went to Barrow Libraries to see their Digital Surgery with local MP, John Woodcock, in action. She was very impressed with the event, which around 40 people attended.
Even the Ministers were getting involved
We weren’t the only ones enjoying the fun. I was thrilled to see Minister of State for Culture and the Digital Economy, Ed Vaizey MP, out and about, visiting Erith Park in Bexley, part of housing association, Orbit Group. I think it’s important for the government to acknowledge digital inclusion, after all, they are the ones who can make the big things happen, and the fact that Ed took the time to get involved with our campaign was wonderful.
He showed his support by taking part in their innovative Walk the Talk tour which helps build community engagement through the use of a ‘digital suitcase’. Residents can get involved by passing the suitcase from person to person and using an old-fashioned telephone inside to record stories.
Orbit Group are also doing other wonderful things. The residents said that they love where they live but find it difficult to get to know their neighbours, so interactive screens have been set up in stairwells for neighbours to take selfies, leave messages and introduce themselves to kick-start interactions with their future friends.
They’re doing some really great and innovative work in the field of digital and this was recognised by the Minister: “The work being done in Erith Park is brilliant and it’s great to see Bexley taking part in the nationwide Get Online Week initiative. Getting online and embracing new technology is becoming more and more important in this digital age, and I congratulate all involved in this innovative scheme aimed at using technology to build community engagement.”
To top off the week, in a big end of campaign twist, our Director of Business and Innovation, Adam, along with TalkTalk CEO Dido Harding and Go ON UK’s Rachel Neaman, abseiled 120ft down TalkTalk’s Shepherd’s Bush office – all in the name of digital inclusion.
I applaud their bravery and the fact that the promise of the Get Online Week abseil encouraged hundreds of TalkTalk employees to share their digital skills as volunteers at local UK online centres. A big pat on the back to all!
I think this has been one of our most successful and eventful Get Online Weeks to date. The #GOLW15 hashtag was used almost 2400 times over the week and our social media campaign, #EasierOnline, almost 1200 times. On top of that #getonlineweek was used almost 900 times. I really enjoyed seeing all your pictures and posts. Here are a few of my favourites below:
Next year’s campaign will be our ten-year anniversary, so we’ll be aiming to make that our biggest and best Get Online Week yet, but if this year is anything to go by it’s going to be a hard one to beat. Maybe I should encourage the Tinder Foundation team to do a Get Online Week skydive…