Digital evolution – leaving nobody behind

We’ve just announced Tinder Foundation’s third annual conference – Digital evolution: leaving nobody behind – which will take place at the BT Centre in London on 19 November.  This year I’m keen to make sure we’re concentrating on the three main barriers to digital inclusion – motivation, skills and access.

If we can overcome these obstacles, I’m pretty convinced our vision of a 100% digitally included Britain can be realised. High employment, world class skills, better health, lower crime rates, improved education and booming business – it’s all within our grasp, and for everyone, if we look to target these barriers at a hyper-local level.  

The idea of the conference is for us to come together to share and develop fresh ideas for digital inclusion, and I’m really looking forward to talking to UK online centres and guests from the wider world of digital participation to galvanise and focus our collective action for 2014-15.  

We’re delighted to have new CEO of Go ON UK Rachel Neaman speaking, as well as founder of FutureGov, Dominic Campbell, joining us. Boasting years of digital experience and a track-record of innovation within the digital sector, I’m looking forward to hearing their insights regarding tackling the barriers to digital inclusion, and their vision for our future.  

Workshops are being developed in order to examine key themes and innovations, where delegates will be able to break out and brainstorm best practice, and their own barriers and solutions at grassroots level.  

For me, one of the highlights of the conference is always the chance to network and meet the people who work at the coalface of digital inclusion on a daily basis. It can be easy to forget with all the facts and figures, reports and policy changes, that it’s the people working within communities who really instigate change and inspire participation.  

I’ve said it before, and I think it’s worth repeating, but it’s people who help people – technology is just a tool to do it. And having so many of those people in one room is pretty special.    

If you want to be a part of this celebration of all things digital inclusion, then why not book your tickets now? Earlybird tickets are still available, so grab them while they’re hot! You can also read about last year’s conference here, and see what previous delegates said about it here.  We’re looking to make this year’s event even bigger and better.

I’m already excited to see you all there!

 

21st Century Libraries – Are we there yet?

Anyone who knows me will know that one of the things I am truly passionate about is libraries. I was honoured to be asked to speak at the 100 year anniversary of the Carnegie UK Trust last October (you can see my speech here) to celebrate the work of the ‘Grandfather’ of public libraries Andrew Carnegie.

One hundred years ago when Carnegie had his inspiration for libraries he envisioned buildings full of books which were free to access, the public free to discover, learn and educate themselves – as he himself did. A century later and public libraries can’t just be buildings with books in anymore, people want more. They want to research their family tree, apply for benefits and look for work. Libraries have to offer local communities wide-ranging services and support in life-critical areas from careers to health, personal and family issues to finances. And increasingly they need to do it both offline and online. I’m so glad that so many of our libraries are evolving with the needs of their users and the times we live in.

I am very keen for Tinder Foundation to be a part of the library ‘revolution’ as over half of UK online centres are based in libraries and really help to make a difference. We have been working closely with the Society for Chief Librarians (SCL) who are the strategic lead for libraries. It’s a partnership I am excited about.

Over the last few months our fantastic training manager, Aniela Kaczmarczyk, has been developing a workforce development programme for customer-facing library staff. It was commissioned by SCL and funded by the Arts Council. Working so closely with SCL has meant that we have been able to gain access to many front line staff we wouldn’t ordinarily have been able to reach, and they have all been both committed and inspiring.

The task was simple – develop a programme to help ensure customer-facing staff in libraries have the skills, knowledge and confidence to deliver the new public library Universal Information Offer.

It’s becoming increasingly important for local communities to have access to the internet – and the skills to be able to use it. As more and more services go online, library staff have to be prepared to support individuals to access information that can be very personal – and in some cases essential to someone’s quality of life.

It’s a tale we’re familiar with – the multiple demands on libraries and library staff as tutors, advisors, supporters and sign-posters. The good news is that there are some really great libraries out there doing amazing things.

Frankley Library, for example, is a centre for excellence specialising in the support of people with disabilities. They have dedicated training suites to support disabled people. Lancashire Libraries, are delivering digital skills training across the whole library authority with a focus on supporting job seekers and great partnerships with local Jobcentres. Southampton Libraries are a part of our NHS Widening Digital Participation programme working with MacMillan Cancer support to deliver training to inform volunteers and those affected by cancer.

In delivering the library workforce programme, and working with such fantastic library ambassadors, we’ve learned a lot about libraries ourselves.

● Libraries are an extremely valuable resource in the local community. The breadth and depth of support library staff provide on a daily basis is phenomenal. Like the community-led UK online centres local staff responding to local needs is essential.

● There is more to helping people access online services than helping them gain basic online skills. It’s about people skills, building trust, confidentiality, and knowing when and how to refer to other service and agencies.

● There is lots of good work already happening in terms of library workforce development, and consultation with frontline staff has been essential in creating and building a programme that can really share that best practice and build on existing expertise.

Our training programme is now coming to an end, and the 50+ library reps that Aniela has trained will now be responsible for engaging other library authorities in their region and cascading the training down library by library. The roll out will start in September and the expectation is all authorities will have trained 99% of their workforce by March 2015.

I for one will certainly be watching with interest to see how the training is put into practice on the ground. Libraries are brilliant. I hope we’ve played a small part this year in making them even better.

Six year olds and digital technology: it’s time for a grown-up conversation

I was annoyed to read today’s Guardian article “Ofcom: six-year-olds understand digital technology better than adults” and to hear a simplistic discussion on BBC Radio 4’s Today programme. It reminds me of those awful meetings where people tell me digital inclusion is not worth worrying about as all young people know everything about the internet and they’ve all got smartphones, and we just have to wait until all the older offline people die. God give me strength.

The research being quoted is part of Ofcom’s Communications Market Report – that “measures confidence and knowledge of communications technology to calculate an individual’s ‘Digital Quotient’ score, or ‘DQ’”. The research report itself is fine, it’s the trivial DQ test and the shallow way that BBC Radio 4, The Guardian and Ofcom’s press team are promoting it that is so frustrating.

Under the heading “How tech savvy are you?” you work out your DQ via a series of questions to find your score. The questions involve: how much you know about 4G, Google Glass and 3D Printers for example; how much you talk to your friends and family about new technology or new gadgets; and questions about online activities such as watching TV shows, uploading photos and videos, SMS and instant messaging. Maybe the most worrying question is “I wouldn’t know what to do without technology” (Agree/Disagree) – which I disagreed with – I love technology and my gadgets but I know what to do if I didn’t have them. As you would expect, my DQ score is 129 and above average and 16 points higher than the highest scoring age group in the DQ chart – the 14 – 15 year olds.

The “children know more about technology than their parents” simplistic rhetoric was wheeled out again this morning on BBC Radio 4’s Today programme. Although a bit of simple maths shows that the mothers of the “six year olds” (trumpeted in The Guardian) have an average age of 36. The average DQ score of a 36 year old is 103 and the DQ of an average six year old is 98 – even using the same silly metric, the parents have a higher DQ than their kids.

My main issue with this reporting is that using technology isn’t the same as knowing what it means to use it – skills aren’t the same as knowledge, digital society isn’t the same as 3D printers and Smart Watches. Being a person is about thinking, creating, communicating, building things – it’s not about clicking and gadgets. A great programmer is a great programmer because of their thinking skills and most importantly their ability to determine the outcome they want to achieve.

I have lots of respect for the work of Dr Ellen Helsper of the LSE, who has led research that shows any equation that says young people = good digital and old people = bad digital is just far too shallow to be useful in debates about the digital world we live in. Ellen says “The discourse around young people being tech savvy because they are online all the time and feel comfortable in a digital world is dangerous. It plays to the myth of young people as digital natives, as if there are no individual differences between children, it ignores the fact that research has shown over and over again that some young people require help, that even those who are confident are often digitally naïve and make rash decisions about where to go, who to talk to and what to do online. It takes away responsibility from adults (parents, educators, governments) in helping young people navigate and learn how to live in a digital world, a digital world that is our world, a world with which adults actually have a lot of experience.”

Emma Mulqueeny’s blogging about 97ers stems from her experience working with amazing young programmers through YRS, and being a parent of a 97er (someone born in 1997 or after). She says: “The 97ers are already immersed in this web of learning. ….  they are there playing, interacting, growing up, making mistakes, testing boundaries, making boundaries, exploring things they find interesting or funny and more importantly – sharing their discoveries. .. But it is not the internet that is doing this, it is the networked communities the children find online, people stripped of physical boundaries and prejudices they face daily in school and life, an open forum of communities they can opt into or out of.” Emma is talking about a digital world where young people are creating a very different community than I did when I was young – they are young people who are inquisitive and articulate, and that’s a long way from an Ofcom DQ of ‘knowing about 3D printers’ or ‘not knowing what to do without technology’.

I’m excited to know that the young people of today will be shaping the digital world that I will grow old in. They will shape that world with experiences different to mine and some of them will do brilliant, important, things with technology that none of us have even dreamed of. Some of them will be brilliant politicians, plumbers, charity leaders, entrepreneurs, teachers, chefs, nurses, programmers, data analysts, social workers, and gardeners. They will have the potential to use digital tools that make their, and other people’s, lives better and they will face new challenges and problems.

We are not robots – adults and children alike. We have different luck and different lives to one another. Ellen Helsper will be publishing research later in the summer that shows again, sadly, the massive gulf in the digital knowledge and expectations of children who do or don’t have the internet at home.

Yes, I love technology. Yes, young people have a difference digital experience that adults. Yes, we should embrace change. Yes, many adults constrain young people with out-dated constructs. Yes, digital is a tool for good and for evil.

Isn’t time we reject the shallow discourse about youth and digital, and have a grown up conversation about it?

Cracking Home Access

Motivation, skills, access: the three big barriers to people getting online to benefit from everything the internet has to offer.

Hopefully it goes without saying that Tinder Foundation – and our network of UK online centres – have made a significant impact when it comes to skills – more than one and a quarter million people have got the basic online skills they need in a UK online centre in the last four years.

When it comes to motivation, we’ve also done our part. Our eighth national Get Online Week takes place 13-19 October, and we estimate that around 50,000 people will be engaged to see what they can do online.

tablet2Day to day, our network does some amazing outreach work in places like schools, care homes, mosques, social clubs and community centres proving to those not convinced about the power of technology that it really can change their life.

As for access, the 5,000+ UK online centres throughout the country are an invaluable resource, but increasingly, that’s not enough. We need to get to grips with Home Access, and it’s proved a difficult – and expensive – nut to crack.

For people to really make the most of an online life, for the internet to help them feel less isolated, for it save someone money, or help them get back into work it has to be personal and that means in the home.

We know there are several key barriers to home access (both internet and devices) for many people. While the costs of devices are coming down, for those most in need of the benefits being online can bring, £100 for a tablet is still an unachievable goal.

Even for those who can afford it, the sheer variety of devices, the differences between them and what they all do can be a minefield – with many opting out of buying altogether, rather than spend their money on an inappropriate piece of kit.

Arguably the bigger problem is the cost of the connection to the internet itself. With the vast majority of broadband contracts being linked to telephone contracts, those on a fixed budgets, living with only a mobile phone they top up when they can, sustained and reliable connectivity at home is a pipe dream (no pun intended). For some, there isn’t a bank account from which to set up a direct debit. How do these people reap the rewards of getting online at home?

The team at Tinder Foundation have been trying some new approaches to see if we can bridge the gap and break down at least some of these barriers, our latest Home Access project, funded by BIS, provided UK online centres with a variety of devices, so people looking to buy a device can make sure they get something that fulfills their needs.

The Learn My Way website has also provided online tools to help people find the most affordable connection for their requirements.

The access nut is going to prove a tough one to crack but I think these sorts of pilots and trials are really going to help us figure out what people need and how best to get it to them. Indeed, the evidence is compelling, and you can read our full report here, or just meet some of the people we’ve helped try-before-they-buy, in this short video.

Funding for this kind of activity isn’t always easy to find, or maintain, but out of the three barriers I mentioned above, I think access is the one where corporate partners can have a pretty hefty impact.

Vodafone recently published an independent report – Mobile: A powerful tool for Digital Inclusion – and on the back of this, they’re working with us on a pilot research project. Together we’ll be targeting specific groups of isolated learners (providing both devices and a ‘mobile internet’ course) to try and track the impact of mobile devices on levels of both digital and social inclusion.

We are also working closely with other private sector partners on how to get the most excluded in society online at home. We’ll be announcing the details of these exciting projects in the coming weeks and months, so do keep an eye out!

Arguably, these are companies that have a vested interest in getting more people online and using their services, but I can tell you from personal experience that they’re also organisations with strong sense of social responsibility and I think it’s a big step in the right direction to helping those most in need find a way to joining those engaging with everything the web has to offer, from the comfort of their own home. (Assuming rural broadband gets sorted … ) This a big step in the right direction to getting everyone online by 2020.

A quick look at the new digital ministers

This week’s big news is obviously the reshuffle, and has left me thinking about whether the new Cabinet will be more or less supportive of digital inclusion.

It was bittersweet to see Matthew Hancock leave his role on skills, as we will miss his support, but I was very pleased that he has been promoted to join the Cabinet. He’s been been really supportive to what we do at Tinder Foundation, and was very kind to come along to our event just last week at the House of Lords to tell everyone how impressed he is with our work (you can read my blog on it here). I hope he’ll be supporting the digital inclusion agenda around the Cabinet table, and I wish him all the best in his new role.

There are few appointments which I will be keeping my eye on – obviously Nick Boles who is the new Minister for Skills Enterprise & Equality, responsible for adult skills and informal learning. I was pleased to see he’s looking forward to the new challenge in a statement he made earlier this week: “I am very excited to have a new challenge. I am determined to make sure that everybody can acquire the skills to be able to benefit from the economic recovery.”

I’ll also be following the progress of Esther McVey in employment – as about half of our annual 150,000 learners are out of work and looking for a job – Mark Harper in working with people with disabilities – half of all disabled people don’t use the internet – and Ed Vaizey who has added the responsibility for digital industries to his role at DCMS on culture and libraries.

It was also sad to see Nick Hurd leave the Cabinet Office. He has been a great champion of modernising the community sector, and supported us in our role in capacity building our 5000 hyperlocal partners. Nick Hurd was very modest on twitter saying how much he had enjoyed the role, whilst handing over that particular baton to Brooks Newmark.

I guess we won’t really know how much they support digital inclusion until the Autumn and of course next year when they publish their manifestos, so I’m looking forward to hearing more.

Celebrations at the House of Lords

There must be something auspicious about the 8th of July as last year on exactly the same date we met with colleagues, friends, partners old and new, at the House of Lords, and this year’s celebration was a big hit too. A year ago we launched our new name – Tinder Foundation – and that was just a great way to kick off a very good year.

It’s a year when we’ve helped another 150,000 people get the basic online skills they need taking our total since 2010 to 1.25 million. We completed the first year of our Widening Digital Participation programme with NHS England where we helped nearly 60,000 people use health information through the Learn My Way health portal and course (in our first nine months) and I’m pleased to say that has cemented a strong partnership with NHS England.

We’ve diversified with lots of great partners helping us to deliver impact but also it’s good to have partners who help fund our work too. So thanks go to: Vodafone, Talk Talk, BIS, NHS England, Communities and Local Government, Society of Chief Librarians, Comic Relief, Nominet Trust, DWP, Post Office, EON, BT, Argos and Asda. We couldn’t have done it without you.

We have an amazing network of hyperlocal partners, who really do reach and engage people that other projects and initiatives don’t reach – at our event yesterday it was great to celebrate with some of the UK online centres who do all the hard work in their local communities. Nice to share the day with Anne Wallace, Baz Kanabar, Victoria Rodney, Paul Davies, Louise Barbe, Debbie Hale and Nyree Scott – thank you, and all the other UK online centres who didn’t come along, for all your hard work.

I was delighted that the Minister for Skills, Matthew Hancock MP, made time in his very busy schedule to join us yesterday. He spoke very highly of the work which we do, telling the audience that he’s proud to be associated with us and feels that we have one of the biggest impacts of education on people’s lives by bringing together the most cutting edge technology and allowing access to it for people in some of the most difficult circumstances. It was great to hear him speak so proudly of BIS’s support for Tinder Foundation and to hear him say that he sees that basic online skills are essential for both society and the economy.

Those of you who know us, will know that we never stand still, so yesterday we launched the next phase of our five year strategy. We have three strategic objectives; firstly, we will continue to focus on digital inclusion, especially the hardest to reach, and we aim to help at least one million more people to get basic online skills by 2019. Secondly, we will extend our expertise in networks and digital platforms to help adults who are not currently learning to access informal learning – such as English, Maths, ESOL, and learning for fun through digital. And for third objective we will be focusing on deep rooted societal issues – for example poor health, loneliness, debt, worklessness – and, with partners, see how digital can be part of the solution. You can access our strategy here.

I do know that there is no silver bullet, there isn’t one solution to help the last 10 million people without basic online skills. But I do know that there is loads of knowledge and expertise on models that do work: to help us to continue to extend and share our knowledge on digital inclusion, we also launched a new wiki to produce our collective wisdom on HOW we can help this final 10m. Please look at it, get involved, be tactical but be ambitious too. We’ll be discussing and publishing the output in November at our Annual Conference. You can find the wiki here.

I think everyone who attended yesterday would agree when I say that the star of the show was Roger Hamilton, a former learner of a UK online centre who was homeless and found the skills he needed to turn his life around. After developing his own skills he found the best use for the skills he had learnt, volunteering and then working at St Mungo’s homeless charity, by sharing them with others. He is truly passionate about helping people who face multiple barriers. You can hear Roger talking at the House of Lords below. A shining example of how learning digital skills can really change lives!

I already know how fantastic the Tinder team are and how wonderful our network is but it’s great to hear that it doesn’t go unrecognised. It’s events like yesterday that really brings home just how big an impact we can have on peoples lives. We’ve helped 1.25 million people get online since 2010 but there are still another 10 million who need our help, so we’re not resting and it’s great to have the support of some many friends and partners …. and the Minister too.

Do watch Roger’s film – it will be a few minutes of your life and you will be so glad you did.

“Parliament is something you do, not a place where you go”

 

This week I’ve had the opportunity to chair two round table events for the Speaker’s Commission on Digital Democracy. The first saw me leading a session in Chesterfield, primarily with people who had learning disabilities and/or other disabilities, and the second saw me chairing a table discussion at a meeting with the Digital Marketing sector in London.

Both groups had similar views, thoughts and feedback, and here is my summary of the week’s key themes.

1. Culture
In order to bring digital democracy practices and tools into parliament, we need to recognise that we’re really talking about a change programme and not a technology project. MPs and Peers need to be supported and empowered to understand how digital is a change for good and tools and training need to be provided so that this culture change brings an increase in efficiency, interaction and representation.

2. Process & process re-engineering
In order to help positive change happen and to ensure that digital democracy actions are successful, we need to go back to basics and look at what is important to parliamentarians and citizens, and see how digital can make that more effective. The roundtable in London suggested the Commission could host a process re-engineering workshop to help us.

3. Opaque and confusing language
Everybody I spoke to at these roundtables said that if Parliament wants to be more inclusive through the use of digital media, then the language it uses has to be modernised too. People want to hear Parliament speak the everyday language that they use in real life. In London the group said that using old-fashioned language actually disenfranchises people as it makes them feel stupid. Modern language is needed to make it easy and simple to engage with what Parliament is doing and what Parliamentarians are saying.

4. “What if Parliament was a brand?” – idea for a competition
Modern businesses and organisations know that communications in 2014 are human, personal, and interactive, where staff are trusted and empowered to converse for their employer. An idea was suggested for a competition where people – brand agencies, students, voluntary organisations, everybody – could decide what ‘Parliament as a brand’ would look like.

5. Using digital to make Parliament more accessible to everyone
In both Chesterfield and London people said to me that they think MPs and Peers should spend more time out and about meeting people and discussing what ‘normal’ people are thinking and feeling. Both videos and video conferencing could be used to help people see and hear more about Parliament, and video conferencing could be used to help MPs and Peers engage with Parliament when they are not in Westminster, and citizens when they are. All kinds of digital channels provide enormous opportunity for opening up Parliament and helping more people to discuss ideas and issues with more Parliamentarians.This was paraphrased as “Parliament is something you do, not a place where you go” – a concept I love.

6. More awareness and information
There was a plea from everyone this week that people want more information about what’s happening in Parliament, when sessions (such as Select Committees) are being held, and where people can make an impact on decisions that are being made. People also wanted to be given a decent amount of time to respond.

People were in favour of adverts on Facebook promoting opportunities to have a say in parliament, and the use of non digital media such as TV news or newspapers too. In Chesterfield people said that the voluntary and community organisations who work with disabled people could be supported (with help and grants) to gather feedback and to help people who are disengaged with Parliament to have their voices heard.

7. Don’t leave anyone behind
There are 11m people in the UK who don’t have basic online skills and those that do have skills need access to the internet if they are to engage with Parliament online. Even for people who do have access via smartphones and low-cost broadband packages, using lots of data and downloads can be very expensive. People asked that Parliament consider the digitally excluded, the cost of digital for people on low incomes, and consider improving non-digital channels at the same time.

8. Changing behaviour is hard
A phased roll-out to a change programme is a good idea. People at the London roundtable suggested that a proper plan is needed to help move ahead with digital engagement. Role models and peer (small p) support will be important to show how digital can be used to make Parliament more accessible as well as being manageable by MPs too.

Everyone I’ve met this week was interested in democracy when they came into the room, and were interested and EXCITED about being more engaged with Parliament when they left.

I’m telling the people we’re consulting that The Speaker is keen to have some pragmatic and solid actions in the report we’ll be publishing early in 2015, and after this week I know we won’t be short on ideas. Thank you to everyone who took part with such enthusiasm, thought, and creativity.

Please do get in touch with me or the Commission if you’ve got something you’d like to share with us. All the information can be found on the Digital Democracy Commission webpages here.